lulu.com

Battle of the ulu.com's: Lulu.com vs. Hulu.com

This case could surely elicit some giggles from the rhyme police. Lulu.com said Wednesday that it has filed suit against Hulu.com for trademark infringement on the grounds that the two names and business models are too similar and will create confusion in the market.

Lulu.com, a service that lets members publish, print and sell their own books, has been around for five years, according to the company. Hulu.com is a joint digital video partnership between NBC Universal and News Corp., whose corporate entity N-F Newsite announced the name last week. The lawsuit, filed Wednesday in U.… Read more