macheads

Review: 'MacHeads,' a documentary on the Mac faithful

It's a long-established truism in technology journalism: That stories about Apple are pretty much guaranteed to do better than just about any other subject.

And why? It's certainly not because of the total size of the user base of Apple products. Rather, as has been very well chronicled in newspapers, magazines, online and in books, the passion felt by the community of Apple users far outstrips its size.

Now, with the release of MacHeads, you can add movies to the roster of media documenting the full fervor of the Mac faithful and their particular brand of do-it-yourself brand … Read more

How does Apple's Macworld decision affect the faithful?

Apple's decision to make January's Macworld its last offers fodder for endless speculation. But another big question is how this will go down with the Mac faithful who have flocked to this annual event through good times and bad.

To be sure, there will be official Apple events in the future, like the Worldwide Developers Conference. But most fans--the civilians--likely won't be able to gain access to such events, which are usually reserved for press, analysts, VIPs, and developers.

So, as one colleague of mine put it, Macworld has long been the public carnival for Mac fans, … Read more

'MacHeads' film to debut at MacWorld

For the faithful planning to attend MacWorld 2009 next month in San Francisco, there's one more reason, beyond the usual iPhone, Mac and iPod news, to get excited.

That's because the producers of the Mac and Apple culture documentary, MacHeads, say they are going to debut the film at the show.

The film, which takes an in-depth look at the evolution of the so-called "cult of Mac," is scheduled to premiere on January 7, 2009, at Moscone Center's North Hall.

The producers noted that showing MacHeads for the first time at MacWorld is an appropriate … Read more

Author: Apple (and its branding) like a religion

It's something that has been talked about for years, and now the author of a new book is trying to explain it: the idea that to many people, Apple is a religion.

In an interview with the creators of the film MacHeads, which itself examines the Apple branding and community phenomena, Buyology author Martin Lindstrom (see video below) talked about just how powerful that brand is.

"Apple is (as we've proven using neuroscience)...a religion," Lindstrom said in the interview. "Not only that--it is a religion based on its communities. Without its core communities, Apple … Read more

'MacHeads' movie seems a realistic look at cult of Mac

This afternoon, I heard about the forthcoming film, MacHeads, for the first time.

My first thought was, huh, someone has made a movie based on Leander Kahney's book, The Cult of Mac.

I watched the trailer, and sure enough, Kahney--a former editor of mine when I wrote for Wired News--was in it. But it didn't look at all like it was his film.

Rather, it appears to be a similar look at the cultlike community and emotions that surround Apple, the Mac, and all things non-Windows.

For me, the trailer itself was gratifying enough, as from the very … Read more