For the most part, vodka is vodka. There's cheap stuff that guys like me drink, and then there's premium and "superpremium" stuff that people who want to impress other people drink.
Other than that, and a few novelty flavorings, it's pretty much the same across the shelf. Thus, vodka makers have to come up with other ways to entice customers to buy their bottles of booze.
And here's a neat new gimmick from Medea: a customizable moving LED reader board on every vodka bottle.
The bottle can be programmed to hold six messages of … Read more