YouTube will let some users charge for rentals
YouTube's fledgling movie rental program will soon be taking an interesting twist: some content owners will soon be able to use a "self service" tool to charge for access to their videos, product manager Hunter Walk said this week in an interview with MediaPost.
Few details are currently available--none about revenue sharing, none regarding what kind of flexibility content owners will have over pricing, and no final timetable--but it's an interesting move on behalf of YouTube parent company Google, as it competes with Apple and Netflix for the growing online-video rental market.
YouTube first delved into … Read more
