Online apparel store ModCloth is turning to its user data to solve one of the biggest problems with buying clothes online -- ordering clothes that fit the first time.
The popular vintage-inspired retailer launched a new feature for its iPhone app Friday that surfaces products for you based on the reviews of other users who have similar measurements. Called "fit for me," the feature uses an algorithm to pull the matching data, which includes height, bra size, waist, and hips. It seems like a simple idea, but ModCloth is in the unique position of having the data to power it effectively. … Read more