Naked & Famous (and its designer Brandon Svarc) has become renowned for its wacky and wonderful jeans. Notable iterations include jeans so heavy they can stand on their own; hologram jeans, where the jeans are coated in a holographic rainbow foil designed to crack and peel; glow-in-the-dark jeans; and even hypercolor jeans that change hue with heat.
The label is now gearing up to release a line of jeans that produce a refreshing scent when you run a fingernail across the denim. Baked into the fabric is a layer of mint-scented microcapsules that last at least 10 washes, according to Naked and Famous. The jeans also have a coating of Teflon that keeps the pants stain-free. … Read more