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Orangutans monkey around with iPads at zoo

Apple's iPad is proving to be popular among a different, and hairier, type of consumer.

The Smithsonian's National Zoo recently kicked off Apps for Apes, a program that lets orangutans use the iPad as a way to stimulate their lives.

Offered through Orangutan Outreach, Apps for Apes has already been used at 12 other zoos around the world. As described by the group, the program has three goals:

Provide stimulating enrichment and immediate gratification for orangutans. Make zoo visitors aware of the critical need to protect orangutans in the wild. Promote the conservation efforts of Orangutan Outreach.

… Read more

Facebook, Google, others sponsor youth activism summit

Facebook, Google, and the Google-owned YouTube are among the sponsors for the Alliance of Youth Movements Summit, an event taking place at New York's Columbia Law School from December 3-5.

Along with other collaborators--which include the U.S. Department of State, MTV, Access 360 Media, and start-up Howcast--the event hopes to "find (the) best ways to use digital media to promote freedom and justice, and counter violence, extremism, and oppression."

The companies have amassed 17 leaders of different activist groups and hope to bring them together to come up with a common set of principles and … Read more

Bloggers step up in brand-name search results

Concerned about what your customers say about you online? Well, you should be.

You probably think you have your bases covered by allowing product reviews and client testimonials through your Web site, but the truth is that the blogosphere can make (or break) you as a company if Google includes a customer's blog post in the SERPs (search engine results pages).

Prominently positioned customer blog posts in the SERPs that either love you or hate you can be more powerful than product reviews for several reasons, the most obvious one being that many blogs act as word-of-mouth advertising when … Read more