Android is now the leading smartphone operating system in the U.S. in market share, according to a report released Wednesday by NPD Group.
Following a slew of new smartphones released in the second quarter, the Android operating system accounted for 33 percent of all smartphones sold in the U.S. consumer market. That number pushed it ahead of Research In Motion with 28 percent and Apple with 22 percent. It also marked the first time since the fourth quarter of 2007 that RIM dropped to second place, said NPD.
Among the top five Android phones, the Motorola Droid was the best-selling handset in the quarter, followed by the HTC Droid Incredible, the HTC Evo 4G, the HTC Hero, and finally the HTC Droid Eris. Though Android's surge has helped it overtake RIM in market share, the Google OS-based phones still need to compete with heavy consumer demand for Apple's new iPhone 4.
"For the second consecutive quarter, Android handsets have shown strong but slowing sell-through market share gains [which measures the number of items sold against the number shipped] among U.S. consumers," Ross Rubin, executive director of industry analysis for NPD, said in a statement. "While the Google-developed OS took market share from RIM, Apple's iOS saw a small gain this quarter on the strength of the iPhone 4 launch."
RIM unveiled its new Torch phone with the BlackBerry 6 OS on Tuesday. But NPD sees the Torch's lack of large-screen allure as a negative compared with its bigger and similarly priced rivals Droid Incredible and Evo 4G.… Read more