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How BlackBerry is fixing its once 'broken' brand

ORLANDO, Fla. -- When Frank Boulben joined BlackBerry a year ago as its chief marketing officer, he found a company whose reputation with the public was in shambles.

To make matters worse, its marketing strategy was in complete disarray. Each country or region had their own version of a BlackBerry campaign, complete with different agencies and creative processes. Even within the same region, campaigns would change from quarter to quarter with little lasting effect.

"There were a lot of broken pieces," Boulben recalled during his keynote presentation at the company's BlackBerry Live conference on Tuesday.

Getting BlackBerry'… Read more

BlackBerry regains some lost market share in Canada

BlackBerry has managed to regain some lost market share in its home country of Canada.

In a research note to investors on Thursday, Raymond James analyst Tavis McCourt reported that while BlackBerry's market share was just 6 percent in Canada in the fourth quarter of 2012, it jumped to 13.5 percent in the first quarter of 2013. The analyst believes that there was some excitement that cropped up around BlackBerry's latest handsets, the Z10 and Q10, which helped spur the change.

Still, BlackBerry is still far behind where it once was. According to McCourt, BlackBerry had a … Read more

Google I/O: What we didn't get

The Google I/O keynote for 2013 is here and gone, but not without a fight; at nearly 4 hours, it was enough to challenge even the most rapt attention span.

Yet, Google I/O's central keynote event had precious little of the things we dreamed of and even downright expected. Instead, all most of us can seem to discuss is what we didn't get. Well, for starters:

No new Android OS: Despite a preshow rumor that Android Jelly Bean 4.3 would be unveiled, there wasn't any news. No Android 5.0, not even Android 4.… Read more

Can BlackBerry move past 'solid ground' to recapture past glory?

ORLANDO, Fla.--If there's one message BlackBerry wanted to convey at its annual confab, it's this: "We're back."

"It hasn't been that easy, and there's still a lot of work to do, but man, have we reached solid ground with this company," CEO Thorsten Heins said during his keynote address at BlackBerry Live on Tuesday.

BlackBerry was busy Tuesday, offering a smorgasbord of news. There was the device announcement in the form of the budget-friendly BlackBerry Q5. There was the updated BlackBerry Enterprise Server 10.1 for the business-minded. There was … Read more

BlackBerry Messenger jumps to iPhone, Android

CNET Update busts out the Breakout:

Lots of news around BlackBerry in today's roundup. Not only is BlackBerry expanding the popular Messenger service as an app for Android and iOS, but it also is giving Messenger a social-media twist with BBM Channels.

BlackBerry keyboard fans in the U.S. are finally able to own the Q10 this summer when it arrives at T-Mobile, Verzion and Sprint. (Get the full Q10 review here.) Considering the phone was unveiled at the end of January, BlackBerry fans in the U.S. have had to wait awhile for any availability details. But as … Read more

BlackBerry Q10 lands at Verizon, T-Mobile, Sprint this summer

Keyboard fans looking for their BlackBerry Q10 this summer will have their pick of three carriers: Sprint, T-Mobile, and Verizon.

Verizon will kick off Q10 sales with a preorder in the coming weeks, and will sell the Q10 in June.

T-Mobile has also committed to a June time frame, adding that business customers can get the smartphone for a wholesale price of $119.99 "with qualifying plans." T-Mobile's regular customers will be able to pick up the device for $99.99 down, topped by $20 a month for the next two years. That's a total of $… Read more

BlackBerry Q5 handset becomes reality at BlackBerry Live

ORLANDO, Fla. -- Here at BlackBerry Live 2013, the long-rumored BlackBerry Q5 handset became legitimate. The midrange device will sport a design reminiscent of the old Curve models but use materials less pricey than what's in the current Q10 flagship.

That means the BlackBerry Q5 boasts a full QWERTY keyboard but won't sport the premium keys you'll find on the Q10. Instead, the Q5's buttons are flatter and more bubbly, not chiseled typing surfaces expertly angled for message-punching perfection.

Indeed, when I was able to spend some time with the Q5 after BlackBerry Live's keynote … Read more

BlackBerry Q5 debuts with budget buyers in mind

ORLANDO, Fla. -- BlackBerry CEO Thorsten Heins on Tuesday unveiled the BlackBerry Q5, a budget phone designed for emerging markets.

The phone will launch in the summer around the world, Heins said during its BlackBerry Live conference here today. The company said in a blog post that the Q5 would launch as early as July in Europe, the Middle East, Africa, Asia, and Latin America. There's no word on pricing yet.

Taking a cue from other handset vendors, BlackBerry will offer the device in multiple colors, including black, white, red, and pink.

BlackBerry was widely expected to unveil a … Read more

What to expect at Google I/O 2013

CNET Update gets ready for a new batch of Google goodies:

Google will announce new products and software updates at its annual Google I/O developers conference, which kicks off Wednesday in San Francisco. Today's Update gets you prepared with a look at what's expected, such as developments around gaming, social and Google Now.

For those hoping to see Android Key Lime Pie, you might have to settle for an update to Jelly Bean with Android 4.3.

It's expected Google will show off new hardware, including an updated Nexus 7 and possibly a new Nexus smartphone. … Read more

Google's Nexus Q revival said to be a no-show at I/O

Google's media streaming ball, the Nexus Q, won't be getting an update or a re-debut at this year's annual Google I/O, according to a new report.

Citing sources, All Things D says the $299 spherical device, which was first shown off at last year's I/O and scrapped just a month later, will be absent from the proceedings. That's despite a pledge from Google last year to reintroduce the product after retooling it.

Google did not respond to a request for comment. We will update this story if we get a response.

The Nexus … Read more