Can you sell physical tokens to access Web sites? At the D5 conference, Qigo is launching its "keys" for Internet content. Qigo keys are nothing more than USB sticks with small executables that fire up Web content, and there's a unique identifier in each. So when you put a Qigo key in your PC or Mac, it launches a Web site, perhaps with exclusive or personalized content. When you remove the key, the site closes.
It's a marketing ploy, and it has some potential. Qigo keys can be made into collectible items, thanks to the addition … Read more