French advertising group Publicis Groupe has agreed to acquire Internet ad agency Razorfish from Microsoft for $530 million in cash and stock.
Razorfish will continue to operate under its own brand name and continue to serve as Microsoft's "preferred provider" for Internet advertising, the companies announced Sunday in a joint statement. The deal includes a strategic alliance agreement in which Publicis Groupe will purchase display and search advertising from Microsoft over a five-year period.
"The purchase of Razorfish is a new step in our strategic plan to be the unquestionable leader in digital communication," Publicis … Read more
Microsoft is putting Internet ad agency Razorfish up for sale, according to a Financial Times report Sunday.
Microsoft, which acquired Razorfish in 2007 as part of its $6 billion takeover of Aquantive, has reportedly hired Morgan Stanley to find a potential buyer. The report identified French marketing company Publicis Groupe as a potential buyer.
Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. The Seattle-based agency has more than 2,000 employees and counts Dell, Disney, … Read more
Razorfish is a digital advertising agency now owned by Microsoft. It does media buying and other things along those lines that ad agencies do. However, it also designs digital user experiences and implements the technologies used to deliver them.
In other words, it's a company with a lot of technical savvy and experience when it comes to IT infrastructures that have to operate at high scale and respond to serious traffic spikes. A couple of weeks back, I had the opportunity to speak with Razorfish's Tobias Klauder about cloud computing; he's the director of IT software engineering … Read more
Jeff Dachis, one of the original Internet cowboys while running Web consultancy Razorfish, is again offering advice to corporate America.
Venture capital firm Austin Ventures is putting up $50 million to back Dachis' new venture, a consultancy that plans to help companies use social networks as well as sell them the software tools they need.
Razorfish was one of those "Web services" companies that skyrocketed to riches during the bubble years only to end up in a heap after the bubble burst.