There's been talk of Amazon raising the cost of its Prime service since January, when the company posted some less than enticing earnings. Back then, the word was a $40 price hike, a huge jump from $79 to $119. Your reactions, and indeed my own, were overwhelmingly negative back then.
Now, the increase has come to pass -- but only $20, up to $99 for a year. It's possible that Amazon listened to consumers and decided that a $40 increase was simply too much. However, it's just as likely that the company threw out that initial figure … Read more