HTC has officially rolled out its splashy new ad campaign with Robert Downey Jr. at the helm.
The full 2-minute commercial for HTC's new "Here's to Change" campaign is now online and it features zero talk of smartphones or Android. The trailer-length pitch is, instead, playful and has the "Iron Man" star tossing out various suggestions as to what the letters "HTC" might represent.
The new spot is the first piece of HTC's three-part approach to re-establishing its brand among consumers. Rather than touting a laundry list of features and smartphone … Read more