Apple's iBeacon location-sensing technology appears to be having a major breakthrough. Mobile shopping startup InMarket announced Monday that it's beginning to use the platform in more than 150 grocery stores across the US, according to The Associated Press.
This means the 20 million people who use InMarket's apps on its Mobile to Mortar platform will be able to get grocery list reminders, deals, and reward points at supermarkets like Safeway and Giant Eagle. To use the technology, shoppers have to opt in by downloading specific apps, like InMarket's Checkpoints.
Apple debuted iBeacon late last year on … Read more