We're all aware of that corner of the market filled with products targeted at elderly users: mobile phones with limited functionality designed not to confuse, remote controls with huge buttons that are easy to read, and landline phones like the FotoDialer. Could the next product in this niche be a GPS navigation system for your grandma? A £12 million grant from the U.K. government is pushing in that direction.
Newcastle University Prof. Phil Blythe, who is heading up the team researching the project, cites waning eyesight, nervousness, and decreased confidence as issues for older drivers. The navigation … Read more