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FTC said to be 'strongly considering' paid listings probe

The Federal Trade Commission is "strongly considering" a review of whether Web search engines are complying with 2002 guidelines governing how paid listings are disclosed to consumers, according to a search marketing industry group.

The revelation surfaced in a letter sent today to the FTC by the Search Engine Marketing Professional Organization (SEMPCO), in which the organization offers its assistance in revising guidelines on transparency of paid listings appearing in search results

From SEMPCO's letter, as reprinted by Search Engine Land (see full letter below):

We understand that the FTC's Consumer Protection Bureau is now looking … Read more

ShopStyle, the search engine for fashionistas

Hey, style freaks: here's another reason to spend more time on the Internet. ShopStyle is a search engine that will paw through the inventories of all kinds of online clothing sites to find exactly what you're searching for. I'm not much of an online shopper since I like to try things on before buying them, but I can see ShopStyle being a very valuable search tool for people who dig the bargains that can be found on clothing sites.

We're not talking a simple Froogle-style interface here. ShopStyle is very Ajax-y. Search results scroll sideways, … Read more