self-promoting

Twitter, LinkedIn team up for self-promotion free-for-all

Chalk one up for the cringe-worthy marketing term "personal branding": there is a new partnership between Twitter, hub for informing the world exactly what you're doing and thinking at all moments of the day, and LinkedIn, the business-networking tool on steroids. In an announcement Monday, the two companies explained that LinkedIn status messages can sync with Twitter.

"The business use case of Twitter is turning out to be very important, and more and more people are finding that the persona they create for themselves on the Web is part of their resume in many ways," … Read more

Tweet your favorite Flickr shots with Autopostr

Twitter and self-promotion go together like peanut butter and jelly, but without the right tools it takes work. I've recently begun using a handy service called Autopostr that takes most of that work out of the equation, by posting whichever of my Flickr photos I want straight to Twitter with a minimal amount of effort.

On any photo or photos you wish to share with your Twitter buddies you simply add a hash (#) in the title or "autopostr" as a photo tag. The service scans your Flickr account every five minutes, and takes any of those tagged … Read more

Shocking research: Narcissists drawn to Facebook

A team of researchers from the University of Georgia has come to a conclusion that will undoubtedly turn the tech world on its side (ha): if you use Facebook to promote your lovely self, it shows through. Narcissists, or those psychologically defined as "excessively egotistical," will inflate their profiles on the social network with more photos, massive friends lists, and packed activity feeds.

As we used to say on the playground in third grade, duh.

"We found that people who are narcissistic use Facebook in a self-promoting way that can be identified by others," study leader … Read more

Self-promotion via out-of-office autoreply

I emailed a media friend today to ask if he'd have time to meet when I'm in New York next month. The reply? Classic.

Mindless sheep that I am, I'm now on his blog. :-)

At Web 2.0 Expo, even the wheelchairs are sponsored

Sam Lawrence, the CMO of Jive Software, broke his foot a week ago. He wasn't looking forward to the hassle of wheeling around Web 2.0 Expo in a wheelchair, but found a way to take advantage of the situation: He turned his buggy into a mobile billboard. A metal placard mounted on the backrest advertises his own company, and he also got two other sponsors to pay for placement, offsetting the cost of the hardware.

Now that's a solid Web 2.0 business model.