Coverage of the XXII Olympic Winter Games is scheduled to begin on Thursday, February 6 at 8 p.m. ET on NBC with preliminary rounds of snowboarding, freestyle skiing, and figure skating. A day later, NBCUniversal, which paid a whopping $4.38 billion for U.S. broadcasting rights through 2020, will air the opening ceremony at 7:30 p.m. ET.
Daytime coverage will begin on Saturday, February 8 on NBC Sports Network, with additional coverage spread across the company's other properties: NBC, USA Network, MSNBC, and CNBC.
Sochi is nine hours ahead of the eastern time zone, which … Read more