Santa is sacred.
He's an icon. He's a superstar. He's a traditionalist. You don't imagine him peddling one product or another. He's commercially non-denominational. At least that's how he lives in my childlike mind.
Now along comes Samsung to tell me: "No, no, ninny. Santa is a Galaxy Gear fanboy."
In a new ad that will surely shake the foundations of contemporary culture, we have Santa -- no, Samta -- speaking at what appears to be an elves' sales conference.
Samta is less the genial old man who's seen it all, … Read more