Rule #15 of creating an Internet start-up: Short names are good. Just look at all the companies that are eliminating letters from their names--i.e. Flickr. Unfortunately, it doesn't look like the brains behind STATravel193 got that memo. STATravel193 is a new social networking site created by STA Travel, an agency which organizes study-abroad logistics for students. The thinking behind "193" is cute--there are 193 countries in the world--but the site's name comes across as sounding like an AOL screenname.
Nevertheless, I'm hoping that Web users will be able to get past the awkward name … Read more