"Make the logo bigger!" is a cry that has emerged from the mouths of so many marketing directors.
"Burn the logo onto everyone's eyelids!" is perhaps spoken less often.
But as technology moves apace, the possibilities expand in proportion to the ambition and brazenness of the marketers.
So I am grateful to Wired for imprinting upon my eyes an attempt from earlier this year to burn the BMW logo onto the eyelids of unsuspecting German cinema-goers.
Perhaps knowing that most commercials for motor vehicles are duller than the water in a Russian hotel, BMW decided … Read more