I spend a fair bit of my working life meeting with people, listening to their plans for their next product, project, strategy, initiative, or campaign. My job? Review, evaluate, and give feedback. It's great when I can confirm they've got things right. Check! Good! Yep! Oh, yeah, I like that! I help confirm and build confidence in the plan.
It's a good thing I have the opportunity to be positive, because the larger and more important part of the job is decidedly less affirming: figuring out where they've gone wrong. What's missing? What's vague … Read more