For all the hype that Highlight received during SXSW Interactive, the app pretty much went silent when it came to the music part of the conference. Awareness of Highlight among techies was high, but it just never made it to the outside world. I'd like to say that this is surprising, but really, it's not.
Buzz apps seldom achieve osmosis between the tech world and the real world. Those that do sometimes find fame and fortune, but the majority just swirl around the industry vacuum before pivoting into oblivion. It's a problem.
One of the most basic … Read more