techlightenment

Parsing Facebook's new lexicon (Q&A)

Facebook is expanding its vocabulary.

Recently at f8, Facebook's developer conference, the company introduced a series of action verbs into its social platform. "Read," "Watch," and "Listen," Facebook CEO Mark Zuckerberg explained, were added to help build a "language for how people connect."

The one missing word, of course, was "Buy." That's really why Facebook and its army of content partners from news, publishing, music, and film and TV are rushing to set up shop on the famous platform with 750 million users. The overriding idea is that … Read more