third-generation shuffle

Without Steve Jobs, is Apple Sony?

Updated at 5:20 a.m. PDT with Phil Schiller keynote info.

When it was first announced that Steve Jobs was taking a leave of absence I was interviewed for an ABC affiliate about the prospects of Apple without Jobs. What would happen? Would he be missed? Was Apple vulnerable?

Sadly, I can't say that I came up with any earth-shattering sound bites. I said Apple would be fine in the short run; it had a roster full of talented executives, including a rock-star head designer (Jonathan Ive), and that the company's product road map was planned out into the future--presumably with Jobs' stamp of approval.

That said, no one could replace Steve Jobs, pitcher extraordinaire, a Sandy Koufax on the marketing mound, if there ever was one.

The fact is, no one can create a reality distortion field like Jobs. And ultimately, I said, that's what Apple would miss most, especially after Apple's senior vice president of worldwide product marketing, Phil Schiller, hadn't done much to inspire the faithful with his ho-hum keynote speech at MacWorld 2009.

However, little did I know that Jobs' absence would be felt so acutely in the release of the company's latest products, though I probably wouldn't categorize the new Mac Mini, updated iMacs, and third-generation iPod Shuffle as premium releases for Apple.

While the new releases may be a step up from Apple TV, which just hasn't been able to find a broad audience, they're not the iPod Nano or a new MacBook or iPhone OS 3.0. But what's a little disconcerting is how the products, particularly the Mac Mini and iPod Shuffle, landed with a bit a thud. Sure, they got a ton of publicity--and publicity is good--but a lot of it ranged from neutral to negative.

Fully Equipped: Apple to shift to voice interface for iPods, iPhones?

I recently trashed the third-generation Shuffle in a blog post, saying it was "a disaster." Well, I meant it. A button-less, tiny, entry-level MP3 with special "VoiceOver" features just seems so unnecessary. But then a reader made an interesting point to me. What if the lede got buried in Apple's Shuffle announcement?

While everyone was harping about how the thing's really small (I say too small), requires an adapter for you to use your own headphones, and has a voice-over feature that doesn't seem to really add much (we know what our favorite … Read more

Apple to shift to voice interface for iPods, iPhones?

I recently trashed the third-generation Shuffle in a blog post, saying it was "a disaster."

Well, I meant it. A buttonless, tiny, entry-level MP3 with special "VoiceOver" features just seems so unnecessary. But then a reader made an interesting point to me. What if the lead got buried in Apple's Shuffle announcement?

Klipsch, Scosche announce VoiceOver-compatible iPod Shuffle earbuds

Apple said it would have third parties developing accessories for the new third-generation iPod Shuffle, and sure enough, they are. First out of the gate: Klipsch and Scosche. And by the end of the week--if not the end of today--we should be hearing about more.

As Engadget notes, Klipsch's press release was pretty weak--the company only said that it would have VoiceOver-compatible Shuffle 'buds by summer and that they would cost $99.99.

Scosche was a lot more specific. It plans to have three earphone models--the IDR350M, IDR450M, and IDR650M--that feature an integrated control surface and range in price … Read more