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transmedia

N.Y. film institute to fund interactive storytelling

Do you have a great idea for an interactive storytelling project that focuses on vital social issues, but can't figure out how to fund it? You may very well be in luck.

The Tribeca Film Institute (TFI) is launching a New Media Fund aimed at supporting projects that go beyond normal filmmaking and which tackle crucial social issues. For 2011, the fund will award $750,000 in grants, and $1 million a year for five years afterward. The fund is a partnership between TFI and the Ford Foundation's JustFilms initiative.

According to TFI executive director Beth Janson, the … Read more

Hollywood scripting getting a multimedia rewrite

In Hollywood, everyone knows that movies are king. Television makes money, and video games are a fantastic way to extend a franchise, but movies get the prestige. Vanity Fair doesn't have an annual Emmys party.

That's been the way it is for years, but the fault lines under the entertainment industry are shifting rapidly in favor of a more cohesive and multimedia approach to storytelling, and those who refuse to adapt may well be victims of a major shake-up in the way things work.

The protagonist in this story? A relatively new and increasingly popular concept called transmedia … Read more