Digital video-ad startup BrightRoll raises $30 million
BrightRoll, a San Francisco startup providing digital video advertising services, has raised $30 million in financing.
BrightRoll currently manages 2.25 billion video ads monthly, or nearly one out of every three video ads served in the United States, according to data from comScore and BrightRoll's internal reporting. The company reports it has reached more unique viewers than Hulu and the top four television network websites combined.
The company says its year-old mobile network currently generates about 250 million monthly pre-roll video impressions on 6,000 mobile apps and websites.
"We challenge the assumption that the networks who … Read more