tru2way

First Panasonic Tru2way TVs hit stores in Chicago, Denver

Panasonic has announced limited availability of two Tru2way plasma TVs. The two plasma flat-panels, the 42-inch TH-42PZ80Q and the 50-inch TH-50PZ80Q, become the first products available to consumers that are Tru2way compatible, making good on Panasonic's pledge to have the debut products in stores by year's end.

Tru2way is a new technology that allows full interactive ("two-way") access to digital TV and HDTV cable systems without the need for a standalone cable box. That's an improvement on the earlier CableCard technology, which couldn't be used to access interactive services (such as pay-per-view and video-on-demand) via third-party devices such as the TiVo HD DVR.

The Panasonic Tru2way models will be priced at $1,600 and $2,300 for the 42-inch and 50-inch model, respectively. Compared with their non-Tru2way predecessors, the TH-42PZ80U and TH-50PZ80U, it looks as if the new technology will cost consumers a premium of $500 to $670.

For now, distribution will be limited to the Denver and Chicago areas, where the cable systems have been certified to be Tru2way-ready. That area should widen as more cable operators around the country add the capability. Additional manufacturers--including Sony, Samsung, and RCA--are planning to release Tru2way products in 2009 and beyond.

So my prediction that we don't see (Tru2way TVs) until sometime in 2009 was dead wrong. But, to my mind, the technology still needs to address three key points before it's truly ready for the mass market: … Read more

Panasonic says Tru2way TVs on track for later this year

Panasonic has confirmed to CNET that it still intends to deliver Tru2way TVs to the market before the end of 2008. A company representative e-mailed us with the following statement:

Panasonic's Tru2way-enabled VIERA HDTV is in the certification process at CableLabs. Panasonic expects to deliver Tru2way-enabled VIERA HDTVs to the market in time for the holiday season.

Of course, the company's expectation does not equal a guarantee that we'll see the product on store shelves before the end of the year. But it does represent an affirmation that Panasonic is actively working to address the alleged issues … Read more

The rocky road to Tru2way

Update: Subsequent to the publication of this story, Panasonic has released a more detailed statement on the status of its Tru2way TVs.

CableLabs' Tru2way got a big boost last month when Sony signed on with a pledge to design and deliver TVs that incorporate the standard, bolstering an already impressive list of backers. The Web was flooded with optimistic reports of a post-cable box Valhalla where you could simply buy a Tru2way TV, screw in your coaxial cable, and have plug-and-play access to your 1,000-channel universe. Before those miracle TVs hit the market, however, they need to be certified by CableLabs--and there are rumors that the initial trials aren't going well. According to IP Democracy, the initial certification tests for Panasonic Tru2way TVs were unsuccessful--to say the least. The post cites "folks close to Tru2way" as calling the Panasonic tests a "'disaster of spectacular proportions'" that resulted in "'dozens and dozens' of bugs."

In an attempt to verify those dire--but anonymous--quotes, we contacted Panasonic and CableLabs for their responses.… Read more

Buzz Out Loud 733: Flying Poop Factory

That is, sadly, the new name for the International Space Station, where astronauts have a real problem to contend with, unlike the New Mexico folks trying to ban public Wi-Fi. In other news, Warner Music is backing a hilariously insane plan to get you to rent a song, one time, for 10 cents a pop, and it turns out that all those furious, ranty e-mails about Dell's terrible tech support were true! Listen now: Download today's podcast EPISODE 733

$20 Million Dollar Experiment to See if You’ll Rent a Song for 10 Cents http://michaelrobertson.com/archive.php?minute_id=265… Read more

Can Tru2way succeed where CableCard failed?

If the industry press is to be believed, Tuesday's announcement that Sony would be producing TVs with Tru2way compatibility was a watershed event--the electronics world equivalent of the Magna Carta or the Treaty of Versailles. But let's step back a bit and examine what this really means.

Tru2way is a digital cable technology developed by CableLabs that's designed to be built directly into TVs, eliminating the need for an outboard set-top box. In theory, you'd be able to buy a Tru2way-compatible TV, bring it home, connect it to your coaxial cable, and instantly be able to … Read more

Sony commits to 'Tru2way' TV

Sony signed an agreement with the country's six largest cable companies Tuesday to develop a TV that will receive cable services without the need for a set-top box.

The Japanese electronics giant will make an LCD set based on the Tru2way cable platform introduced in January at CES by Comcast. Tru2way allows interactive cable services to be integrated directly into devices.

Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision, and Bright House Networks have all agreed to develop the technology behind Tru2way.

Sony's not the first consumer electronics company to announce a device based on the platform, … Read more

The end of the cable set-top box? Yes, Comcast says

Comcast, the United States' largest cable operator, says the set-top box's days are numbered.

At the Consumer Electronics Show in Las Vegas on Tuesday, CEO Brian Roberts predicted in a keynote address that by the end of the year, "virtually the entire cable industry will support Tru2way," an "open cable" standard that would render the bulky boxes moot by directly integrating any U.S. cable provider's service with a variety of devices. Initial partners in the Tru2way endeavor include Motorola, TiVo, Intel, Samsung Electronics, Microsoft, LG Electronics, Cisco Systems, and Sun Microsystems.

Roberts also … Read more