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Salesforce.com loses fight to obtain Forces.com domain name

Salesforce.com lost an attempt to gain control of the domain name Forces.com, which it wanted because it has a product called Force.com.

The panel that handles disputes about domain names, the National Arbitration Forum, said in its ruling that Salesforce.com doesn't have rights to the name because the owner, Internet Venture Holdings, registered Forces.com before Salesforce.com trademarked and began using Force.com.

Salesforce.com argued that Internet Venture Holdings was typo-squatting--in other words, using a name that's confusingly similar to its trademark with the hope that sloppy typers will end up on … Read more