After participating in a Digital Brand Think Tank in Munich a couple of weeks ago (a lively discussion with 20 marketing executives from Audi, BMW, Google, Continental, and other top-tier brands), I must admit that I’m a bit tired of having to evangelize (or even justify) the value of brands using social media. It is astonishing to me that companies still ask for evidence when the tweet is on the wall. The event showed that there is a new Digital Divide that cuts straight through the ranks of the marketing industry--some executives get the Social Web, some don’t. … Read more
I just got back from Vancouver IxDA. Had a great time but seem to have kicked up a bit of a controversy by declaring that, as interaction designers, our medium is not technology – it's behavior. I must admit to a certain amount of surprise at the strong response, and I appreciate the immediate back up from my cohort, Jon Kolko (you can see my slides - mostly visuals - here). It is very interesting to me that this statement would seem controversial, even novel in this community. And I think it says a … Read more
Answer a few questions to see where you fit in the typology of information and communication technology users developed by the Pew Internet Project.
There are many pundits who herald Apple for its "convergence strategy:" iTunes is on more than 300 million computers, Apple TV has been launched, and the iPhone has emerged as the most talked about new consumer electronic device in history and is expected to fuel the launch of more all-in-one gadgets from competing consumer electronic makers. Convergence is -- once again -- all the rage.
But what does convergence exactly mean? Let's try a very simplified overview. First of all, there is the media convergence between the worlds of telecoms, TV, Internet, and computing, including fixed-mobile convergence, … Read more