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webkinz

Nukotoys aims for next-generation toy empire

To hear Rodger Raderman and Doug Penman tell it, one of the biggest shortcomings of the modern toy industry is that it has little in common with Silicon Valley. And the two are here to remedy that situation.

Raderman and Penman are the co-founders and co-CEOs of Nukotoys, a San Francisco-based company that is aiming to take the best elements of the Silicon Valley startup--rapid prototyping, interactive technology, nimbleness, financial efficiency, and scalability--and apply them to the business of making fun, engaging, and educational toys worthy of the second decade of the 21st century.

For sure, that means a mixture … Read more

Where virtual worlds once ruled, FarmVille dominates

Almost every week for the last few years, it seems, I've gotten a press release or a pitch touting some company's great new Facebook games network or kids' virtual world.

And why not? Companies like Zynga and Playfish are making money hand over fist with their collections of massively popular social games, and 2D Flash games aimed at children like Club Penguin, Webkinz, Habbo Hotel, and others have garnered vast amounts of virtual world investment dollars in recent years.

But to someone who cut his virtual world teeth on more immersive, 3D environments like There and Second Life, these never-ending announcements of new companies trying to jump on the social gaming bandwagon have left me with one nagging question: Where is the innovation?

To find the answer, one has only to do what investigative journalists were always trained to do: follow the money. But while Facebook games like FarmVille and Who Has the Biggest Brain, and social worlds for kids or teens like Gaia Online make financial sense, they aren't all that satisfying intellectually.

After all, while Second Life had no end of technical problems and was about as inviting to mainstream audiences as obscure European philosophy, it had a complex economy, a deep social structure, sophisticated politics and always seemed, to me, at least, as the jumping off point for truly groundbreaking technology.… Read more

Now served at Cracker Barrel: Webkinz opossum

I know it's hard to prevent your children from gaining an early fascination with drugs, violence, weapons, World of Warcraft, and illicit personal behavior.

The phenomenon that is Webkinz is but one brave attempt.

In case you inhabit a particularly large hole in Nova Scotia, Webkinz turns your children into loving, caring humans online.

On the Webkinz site, your children can look after their new pets. Well, as long as they buy the physical, three-dimensional stuffed version at a friendly neighborhood store.

So it is my heartfelt privilege to be able to tell you that should you choose to … Read more

Littlest Pet Shop virtual world about to yip

Awwwwwwwww!

Littlest Pet Shop is going virtual.

Those tiny, plastic creatures with the larger-than-life googly eyes are set to come to life in the virtual world this fall, with manufacturer Hasbro and gaming giant Electronic Arts teaming up to launch the site, the companies said Thursday.

The site, which will be banking on the popularity of the 2-inch idols, will be jumping into a tween market that is already heavily populated with the likes of the Webkinz, Disney's Club Penguin, and start-up Dizzywood.

Once launched, the Littlest Pet Shop site aims to offer preteens the ability to customize their … Read more

Bowling alone with the web

Despite some not-so-obvious arguments ("Media that's targeted at you but doesn't include you may not be worth sitting still for"), the transcript for a recent Clay Shirky speech reveals some highly intriguing thoughts. The basic gist is that society's collective crises of togetherness give way to more productive management of such crises. We learn how to cope with rising complexity, in short.

Shirky argues that gin was society's early response to the Industrial Revolution ("I can't deal with this, I'd better drink"), and that modern society's response to modernization (More people entering the workforce, etc.) is the sitcom ("I can't deal with this, I'd better watch TV"). I don't know that he's pinpointed the correct "outlet" on our frustrations, but it makes sense that it would take time for societies to effectively channel abundance.

Chris Anderson comments on Shirky's speech, suggesting that "it takes a generation or two to figure out how to properly use some resource that used to be scarce but is now abundant. In this case that resource is time...." Anderson believes we've found our way beyond the TV to "fill [our time] more productively, and to greater satisfaction."

I'm not so sure. In fact, I think the opposite is happening, at least in my life. I've already commented once on my addiction to the web. Unfortunately, my kids are learning the same addictions from me and from my wife.… Read more

Do Webkinz change the way we look at pets?

Every time I stop by my local Petsmart store to buy kibble, I can't help but notice the explosion in the sheer number and variety of dog outfits on display. This trend really reached the tipping point for me when I saw that they had a sale on winter fashions that were about to go out of season and they needed to make room for the spring collection! If you go to the Petsmart website, they have the several departments for dog clothes including dresses, holiday apparel, pajamas, sweaters & coats, t-shirts, and costumes including a Princess Leia outfit that epitomizes the height of anthropomorphic madness. This pet fashion craze clearly isn't just about protecting Fluffy against frigid weather.

Then the trend truly jumped the shark in my mind when I saw that there were decorative harnesses and outfits for ferrets as well. "Great for Special Occasions" says the Marshall Pet Fashions tag that shows ferrets sporting a leather jacket, tie-dyed shirt, or Santa outfit. Interesting to wonder what constitutes a special occasion for a ferret.

Of course the ads are really speaking to the pet owners. This trend feels like a convergence of several social forces: kids as status symbols, pets as family members, pets as an expression of individuality, fashionistas carrying little dogs in handbags, and our general American preoccupation with buying stuff.… Read more

When will kids' online safety be taken seriously?

I've been writing (parent.thesis) for about six months now, and the New Year seems like a good time to reflect on the themes that have developed. I love technology, and at the same time, I am cautious when it comes to kids and tech. Here are the three issues that are really bugging me right now:

• Disconnect between product design and online safety • Commercialization of kids online • Information control, privacy, and data mining

Read more

Memo to Santa: Ask parents before gifting tech toys

Tech toys are all the rage this holiday gift-giving season, and I have a request for all the cool, creative, and wired aunts, uncles, and friends who are choosing presents for the kids in their lives. Please consult with parents before you buy a child a high-tech gift, especially any toy or gadget that has an online connection.

Just as you wouldn't spring a puppy on a family as a surprise, you should check in with parents before you give a tech toy. I can testify on behalf of frazzled parents, even those of us with a techie bent ourselves, that we are dancing as fast as we can to keep up with the implications of computers, gadgets, and online communication for our kids.… Read more

Buy now, pay forever: the business of tech toys

The New York Times' Technology section leads with the story headlined "For Toddlers, Toy of Choice Is Tech Device," declaring:

Cellphones, laptops, digital cameras and MP3 music players are among the hottest gift items this year. For preschoolers.

On the plus side, retailers and toymakers have learned that children are not satisfied with fake gadgets. Hooray for authenticity!

On the minus side...… Read more

Webkinz rival takes you to Funkeys town

NEW YORK--U.B.Funkeys is a new line of vinyl figures from Mattel that double as avatars in a virtual world.

Instead of entering a code as with the Webkinz, you place your Funkey in a USB docking station. The character is then recognized in the virtual world of Terrapinia, a place filled with funk and other music.

The starter kit with USB docking station and two characters is available for $19.99, with additional Funkeys vinyl figures for $4.99 each. There are over 40 different Funkeys and each one has unique abilities in-world in addition to a bio … Read more