Widgetbox today announced App Accelerator, a step-by-step guide and tool for creating Facebook applications from Widgetbox widgets. The blandly named App Accelerator shrewdly connects the community developers of Widgetbox's widget marketplace with Facebook's burgeoning user community. Talk about viral marketing.
The conversion works by adapting Widgetbox's Flash and HTML/JavaScript code for Facebook compatibility. There's a lot of link-swapping involved, and much of App Accelerator's ease-of-use can be attributed to Widgetbox's assumption of several routing URLs.
Widgetbox has done its usability homework in creating a friendly, check-listed step-by-step guide that walks users through what might otherwise be a confusing process. Still, I ran into some problems using App Accelerator, including some URL pasting mistakes that rendered my new application useless and significantly delayed this review. This is something I hope Widgetbox and Facebook will both limit in the future with appropriate error sensing and alerts.
Since the proprietary service only converts Widgetbox widgets, I needed to begin by registering and building a widget. I used Widgetbox's Blidget tool (read Webware review) to create a widget of "my" blog (I used Webware.com, of course.)
Next I needed to register as a Facebook developer; easily done through Widgetbox's prominent link. After converting the blog into a widget, I was offered the opportunity to "promote" it on Facebook. Don't be fooled; this isn't App Accelerator's work. Rather, it crashed my Firefox browser, then posted an image of my blidget to my Facebook mini feed, as a video.… Read more