The high-end Chinese smartphone maker Xiaomi has no marketing budget and no flashy retail stores. And yet it is one of the most successful handset makers in the coveted Chinese mobile market.
Speaking here today at the All Things D conference, president and co-founder of the 3-year-old company, Bin Lin explained how the company has grown so rapidly from its first device sold in 2011 to now. He also offered advice to bigger multinational companies struggling to sell products in China.
"The way we sell online is to be transparent," he said. "We tell users everything about … Read more