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Could Tumblr turn into Yahoo's MySpace?

Marissa Mayer wants to attract a younger, hipper audience for Yahoo. Its audience of 700 million is aging, and the 18-year-old brand that defined the first era of the Web doesn't have a compelling entry point to attract the coveted 18- to 34-year-old demographic.

Speaking at the J.P. Morgan Global Technology conference this week, Yahoo CFO Ken Goldman said, "We're working hard to get some of the younger folks," and that Yahoo needs content that's more relevant the 18- to 34-year-old bracket.

Yahoo's board of directors is meeting this weekend to consider resolving … Read more

Yahoo to consider $1.1B price tag for Tumblr this Sunday -- report

Yahoo's board of directors is meeting this weekend to consider buying Tumblr for $1.1 billion in cash, AllThingsD reported Friday.

Unnamed sources told ATD that the deal is entirely in cash, which means Yahoo isn't offering up any stock options for the hip blogging site. The sources also said Yahoo CEO Marissa Mayer -- who has been trying to turn the large, struggling company around -- thinks buying Tumblr is key to her vision of a new Yahoo.

Yahoo sent out an invitation to the press Friday for a product event in New York taking place on … Read more

Yahoo schedules NYC product event for Monday

Yahoo Chief Marissa Mayer will speak at a mystery product event in New York on Monday, May 20.

The event was first reported by CNBC, but Yahoo later confirmed that it has invited members of the media to an early evening press conference.

The Monday gathering is scheduled for 5 p.m. ET, and the invite reads, "Join us as we share something special." A Yahoo spokesperson said the company would also livestream the announcement, but declined to share additional information on the subject of the event.

Yahoo could use the hastily scheduled affair to announce some type … Read more

Xbox rumors ramp up before unveiling

CNET Update needs to make better lunch choices:

In this episode of Update:

- Get ready for the unveiling of the next Xbox, and join CNET's live coverage of the Microsoft announcement on Tuesday. Among the latest Xbox news is the rumor that Microsoft will no longer use Xbox Points.

- See if Yahoo can get its groove back with tweets in its news feed, and the possible purchase of the blogging site Tumblr.

- Be among the first to stream your PC game in the bathroom by preordering the Nvidia Shield.

- Make a difference with how you … Read more

Yahoo, Tumblr tie-up in the works?

While her former employer dominated most of the tech headlines this week at Google I/O, Yahoo CEO Marissa Mayer is working on news of her own. Perhaps.

Late Thursday, a flurry of rumors surfaced about a possible tie-up between Yahoo and Tumblr. AllThingsD started the ball rolling and AdWeek independently confirmed with "multiple sources" that the talks are indeed beaucoup serious with a possible price tag as high as $1 billion.

The rationale: Mayer is keen to attract a younger, hipper demographic for Yahoo. The timing might be right. According to AdWeek, Tumblr "has been looking … Read more

Yahoo lucks out; Mexican court chucks $2.75B damages award

A Mexican court ruled last November that Yahoo and Yahoo Mexico had to shell out a whopping $2.75 billion in a lawsuit over a yellow pages listing service's lost profits. On Thursday, Mexico's Superior Court of Justice reduced that number to a mere $172,500 in damages.

This is likely welcome news to the tech company. Damages of $2.75 billion is a huge portion of the company's revenue -- in Yahoo's most recently reported quarter, it only generated $1.07 billion in revenue.

The lawsuit was originally filed by the Worldwide Directories and Ideas … Read more

Yahoo adds tweets to its news feed

Yahoo's news feed will now include tweets from Twitter, CEO Marissa Mayer announced Thursday in a blog post, cheekily titled "@yahoo delivers #bestoftheweb."

The company will roll out the new feature to U.S. desktop and mobile users over the next few days. Mayer has been trying to breathe new life into the company by buying mobile startups, updating Yahoo's home page, and now by harnessing the popularity of Twitter as a news source.

"Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information. 140 … Read more

Marissa Mayer's sprint for daylight

Over the last several weeks, Marissa Mayer has talked about "sprinting." She is referring to Yahoo's run for daylight, after years of stumbling and being viewed as yesterday's Internet company.

Mayer's formula for a Yahoo resurgence starts with a sprint to get the "right people in place, and culture and energy where we want it to be so we can really run," she said during an interview last week at the Wired Business conference.

In her nine months as CEO, she has been adding and subtracting to Yahoo's talent pool, and rounding … Read more

Path product manager Casey heads to Yahoo

Path product management director Dylan Casey is heading to Yahoo, a new report and Casey's own tweets have suggested.

All Things Digital on Sunday cited sources who claimed to have knowledge of Casey's plan to head to Yahoo. On his Twitter account Monday, Casey was congratulated, and he thanked the person for extending the goodwill.

Casey has been at Path, the private messaging platform, since 2011. Prior to that, he was a Google product manager working on Google+. Yahoo CEO Marissa Mayer and Casey worked together at Google, and according to All Things Digital, they worked closely together.… Read more

Yahoo said to be courting Hulu for video unit

It's looking like a possible Hulu buyout may be heating up. Reportedly, Yahoo's CEO Marissa Mayer recently met with the video streaming company's corporate owners, according to AllThingsD.

Hulu has been rumored to be looking for a buyer over the past couple of years and recently several companies have allegedly expressed interest. Of those said to have reached out to Hulu's execs are Ross Levinsohn, the former interim Yahoo CEO who now works for Guggenheim Partners. Yahoo and Amazon have also allegedly expressed interest.

Now, it seems like Yahoo may be upping it's pursuit.

It'… Read more