As most people in the known universe are aware, Apple recently announced plans to give a free case to any iPhone 4 user who requests one (and to refund the purchase price to those who already bought one--a process that is apparently now under way).
What we didn't know until today was how Apple planned to handle the giveaway. Would you have to fight traffic on a special Web page? Bring your iPhone to an Apple Store? Chant "antennagate" 10 times while standing inside a pentagram?