It's the fall of 2006 and Sony has a problem. The PlayStation 3, the company's eagerly awaited and hyperbolically marketed successor to the best-selling video game console of all time, has not been well-received. The major issue is cost. With models launching at $499 and $599, the PS3 is shipping a year later than Microsoft's Xbox 360 and selling for $100 higher -- $200 more if you compare it with the hard drive-free Xbox 360 Core edition.
That placed the system out of the reach of many gamers, but it was a cost necessitated by complex, custom … Read more