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April 1, 2009 2:17 AM PDT

BlackBerry App World: All it's cracked up to be?

by Jessica Dolcourt
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BlackBerry App World on the Bold

No joke, this application greeted me when I first ran BlackBerry's App World.

(Credit: CNET/Screenshot by Jessica Dolcourt)

It's well past midnight here at CTIA 2009 and I have fought sleep to test out the new BlackBerry App World, the much ballyhooed 'rival' to the iPhone's App Store. As of 1:30 a.m. PDT, it has 11 social networking applications, 89 utilities, and 163 games. The BlackBerry App World is spinning on, but although I enjoy its layout, it's having a hard time living up to the hype.

First, I am emphatically not a fan of RIM's decision to tether all its BlackBerry users to PayPal as its payment processor. I see the logic behind it--PayPal is unified, while carriers are not, and many business users and prosumers who own BlackBerrys will already have PayPal accounts. I just don't like it. The real problem is, I just don't like PayPal, and I resent having had to sign up again just a few months after extricating my bank account and credit card number from PayPal. The PayPal chapter of my life will be yanked back open, at least if I want to use BlackBerry's App World. And I most definitely do.

Second annoyance: On a trackball device, you have to scroll through the entire end-user license agreement before the application will install. Thankfully, you'll only have to do this once. I had to do it twice, however, to load the storefront onto a Bold and a Curve, so it was twice the bummer.

Right now, the App World is operating on the BlackBerry Bold as I am post-midnight--sluggishly. It's definitely not as snappy as iPhone's App Store in the 3G performance department, and it's frustrating to stare at the green "loading" bar for long, fat seconds before a product page loads. Worst of all, the applications appear to only download to the device memory, completely ignoring my 8GB microSD card. I suspect this will lead to a lot of "incomplete memory" messages for a lot of folks.

That said, the first three applications downloaded fairly quickly and work like a charm. Even the PayPal portion of the process was painless, and I know the upshot is being able to reload all my free and purchased applications if I switch devices.

My advice to RIM is this: get the App World to spin a little faster and open up external memory for storing memory-demanding applications like games, and you'll have a profitable product that's also a win with your users. And do it fast.

Jessica Dolcourt reviews the latest and greatest smartphone apps, in addition to a healthy dose of Windows software. E-mail Jessica and follow her on Twitter.

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by abcd9009 April 1, 2009 9:00 AM PDT
I like the option where you download on one phone and can use it on any Blackberry.
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by mrcjacobs April 1, 2009 9:08 AM PDT
I installed App World on my Storm shortly after midnight and I think it's pretty nice. Sure, it's no App Store but it's also not crammed full of useless crap like iFart, etc. As time goes on I'm sure RIM with cram App World with more applications than you can shake a stick at. And using PayPal as the payment system is a wonderful choice since millions of people already have PayPal accounts and won't have to give out their CC info to yet another vendor.
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by jeffreyhaas April 1, 2009 10:32 AM PDT
Installed the app this morning upon reading about its release. No complaints...yet. Definitely a right side better than the "berrystore" app that I can now delete. -p00f-
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by kkm757 April 1, 2009 11:08 AM PDT
RIM have done an aweful job with their app store: its hard to use / navigate, doesn't work for many users, and there seems to be 'no one minding the store' to deal with user issues... Amazing that RIM hasnt learned anything from Apples very easy-to-use App Store!!
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by gdseller April 2, 2009 5:16 AM PDT
I love how the iPhone crowd quickly dismisses anything that is not Apple's idea as inferior. Sounds like Democrats against anything Republican. My wife had an iPhone with its "wonderful" app store. The day the Bold came out she promptly sold it and picked up a Bold. She loves it and refuses to go back. The new App World appears to be a great addition. It is less bulky than the iTunes backed store and works great on my device. I also would like to see a few tweeks but overall the product is outstanding. Just like the Blackberry itself.
by ryork272 April 3, 2009 4:27 AM PDT
Shut up jerk! Nice to see iPhone users finally have copy/paste and 3G support. Ahh, now if only the iPhone could multi-task. And that non-replacable battery...great thinking Apple! So ahead of their time.
by alexcnovak April 1, 2009 11:14 AM PDT
Downloaded to my BB Pearl. Got an error when I tried to run:

Error starting net_rim_bb_appworld: Symbol 'ContentHandlerRegistrationHelper.moduleUpgraded not found.

No help via BB Support. Suggestions were scant and left wanting. No listing, yet, on CrackBerry.

This is a great idea; however, execution ... not so much.
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by sclx90 April 1, 2009 12:40 PM PDT
I don't understand the hate for paypal here. Earlier in its time there were issues regarding paypal, but unlike google checkout or other payment processors, it has proven to be (arguably) the most effective and reliable form of web payment online. It's the gold standard for web payments.
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by ajthornton April 1, 2009 1:29 PM PDT
I wholly agree with your reservations concerning PayPal, an "accident waiting to happen" in my view. Not because of negligence but due to the inevitability of an Achilles heel ultimately being exploited - namely the fact your card details are stored by them.
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by SNOWDOGGG April 2, 2009 8:23 AM PDT
"Worst of all, the applications appear to only download to the device memory, completely ignoring my 8GB microSD card. I suspect this will lead to a lot of "incomplete memory" messages for a lot of folks."

-That is not a serious problem. I am not going to advertise it but there is an application that automatically stores data to your SD card, just check the major blackberry forums outside of RIM. Yes, you do have to buy it (at least the ones I've seen) but it is worth it.

"Second annoyance: On a trackball device, you have to scroll through the entire end-user license agreement before the application will install. Thankfully, you'll only have to do this once. I had to do it twice, however, to load the storefront onto a Bold and a Curve, so it was twice the bummer."

-Dude, you need some sleep...this sounds whimpy. But aside from that the paypal thing sucks, but then again since I imagine many here already conduct commerce on the web, I am not sure what is the big deal.
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by ryork272 April 3, 2009 4:43 AM PDT
Just downloaded App World directly from the Storm. Went smooth. Forces you to 'reboot' the unit after installation. No biggy. Then forces you to scroll endlessly through a bunch of attorney speak jibber jabber, only to have you press 'I accept' when you finally make it to the end. Hey Blackberry, do you really think people will install App World and read through your legal crap only to hit 'I don't accept' at the end. Just install the app, let us go at it and stop covering your as*.

That aside, it seems to work well. Nothing fancy here but pretty nice. I agree with others who have used the iPhone. There is so much crapware for the iPhone that it denigrates the site. No such problem in App World so far. I just downloaded 4 free apps. Very nice!
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by jeff-yee April 6, 2009 3:39 PM PDT
"Second annoyance: On a trackball device, you have to scroll through the entire end-user license agreement before the application will install. Thankfully, you'll only have to do this once. I had to do it twice, however, to load the storefront onto a Bold and a Curve, so it was twice the bummer."

You don't actually have to scroll to the bottom of the EUL. Just press your menu button and hit "accept"
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