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October 7, 2009 7:30 AM PDT

Shazam debuts in Windows Marketplace for Mobile

by Jessica Dolcourt
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Shazam on Windows phones (Credit: Shazam)

Shazam, which has long been helping users identify songs, artists, and albums on other mobile platforms like the iPhone, BlackBerry phones, Nokia phones, and Android devices, now makes its Windows Mobile app store debut as a freemium application. That is, anyone can use the basics for free, but a few more-advanced features will cost you.

Here's what you can do for free: When you activate Shazam and hold the phone near the source of the recorded music, the app checks the sample against Shazam's online database and returns suggestions to you. The app also leads you to opportunities to buy the song if you'd like. You'll get five chances a month to identify songs.

A one-time fee of $4.69 gets you unlimited searches, called "tagging" in Shazam's lexicon. The premium version, called Shazam Encore, also features popularity charts for all songs tagged by all users, artist and band bios, a discography, and music and albums reviews. It will also include an Amazon-like recommendation feature that suggests songs based on your other preferences.

Shazam's freemium model is the first the company has attempted , though CEO Andrew Fisher notes that Shazam is sold as a premium app in 70 percent of its worldwide markets. Factoring in exchange rates, Shazam sells for the equivalent of $5 on most platforms. So does a major mobile competitor, Midomi, which already offers a rival product (that also lets you hum or sing a tune) on the same mobile platforms. In fact, Midomi costs $4.99 in the Windows phone marketplace.

Music lovers will get to try Shazam Encore for free on Windows phones. After seven days, they can pay to upgrade or can continue using the basic features five times a month. Fisher told us that Shazam users tag an average of 10 songs per month.

Shazam will roll out to the Windows Marketplace for Mobile in English in 30 countries, with multilanguage support expected to follow some weeks later. It wasn't in our Marketplace at the time of writing, but we'll keep you posted.

Related: See how Shazam works on iPhone.

Jessica Dolcourt reviews the latest and greatest smartphone apps, in addition to a healthy dose of Windows software. E-mail Jessica and follow her on Twitter.
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Add a Comment (Log in or register) (5 Comments)
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by October 7, 2009 1:11 PM PDT
That's too bad that you only have 5 tags a month on a WinMo phone unless you pay for the upgraded version. I have this on my iPhone, it's free, and get unlimited tags (minus the other features they talked about). I absolutely love this app and wouldn't mind paying for it but $4.99 seems too much. Why isn't free for WinMo? Will an upgraded version come to the app store? I'm happy with the way things are free of charge.
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by ace10134 October 7, 2009 4:56 PM PDT
Yea, that's gay that you have to pay.

Midomi is a paid music-recognition app too, and Shazam is now a few cents cheaper than it. I bet they figured they could make their app, for a bit less, and people will have to pay for it since both options are paid, but go with the cheaper, Shazam one!

Dam businesses....Always trying to make money :( LOL
by Donniebrasco October 8, 2009 4:25 AM PDT
I don't know when I would ever use something like this more than once a year. If I am listening to music I don't own, I am listening to something on a site like Pandora or on Sirius radio. Both of those show me what I am listening to.
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by drezjohnson October 8, 2009 7:30 AM PDT
I agree...I've had this app for a couple months now on Android and I can only remember using it twice. I used it because I was out with friends and there were a couple songs that were playing that we were unsure of so I used the app to get the info. I think that it's amazing how well this app works, however other than the scenario I just described I don't see any reason why anyone would want to pay for this app.
by darkpoet25 October 8, 2009 10:06 AM PDT
I have this app on my iPhone and have used it more than a few times. It's helpful when listening to the radio at my job when trying to figure out who the artist is of a certain song. So if you aren't using an internet radio app, like being in the car for example with a factory stereo, this does come in handy.
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