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April 10, 2009 8:18 PM PDT

Zune HD photos may reveal Microsoft's next move

by Donald Bell

Photo of Zune HD MP3 player.

Is this Microsoft's fourth-generation Zune?

(Credit: Engadget)

Update (4/15/2009): More alleged images of the Zune HD have surfaced.

Anonymous tipsters have provided Engadget with promotional artwork depicting what may be Microsoft's upcoming fourth-generation Zune MP3 player.

If the artwork is real and the rumors are accurate, we're looking at a touch-screen version of the Zune, sized slightly smaller than the iPod Touch, with an HD-resolution wide-screen display that reminds us of the Samsung P3.

Historically, Microsoft has released new Zune models toward the end of the year, in November or September. Considering the half-hearted hardware refresh of the third-generation models last year, it's conceivable that new hardware may drop unseasonably early this time around. A quick product launch may also help stem the tide of complete iPod saturation revealed by a recent Piper Jaffray survey of teens.

While the Zune HD depicted in the artwork looks like an attractive and worthy competitor to Apple's iPod Touch, it leaves us with a lot of unknowns. For instance, how would a one-button, touch-screen design mesh with Microsoft's recent move to bring games to the Zune? Will Microsoft be able to continue its practice of delivering its latest firmware to owners of older Zune models? Will the Zune get a Web browser or enhanced audio and video streaming capabilities? Will Bluetooth finally get thrown into the mix now that it's coming to the Touch? Can Microsoft deliver the video services necessary to make an HD screen worth something?

Let's hope Microsoft has some interesting answers to these questions. I'd hate to see the Zune vs. iPod war lose its steam.

(Via Engadget)

Donald Bell is CNET Reviews' senior editor for MP3 players and portable audio, and one half of the MP3 Insider blog and weekly podcast. He also likes getting his hands dirty with digital audio tools for musicians and DJs.
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Add a Comment (Log in or register) Showing 1 of 2 pages (95 Comments)
by caxqueiroz April 10, 2009 9:10 PM PDT
War? What War? According with the same survey you wrongly cited about the iPod saturation (they talked about MP3 saturation, as people are going for mobile phones), there is no war. 86 x 4 percentage market share cannot be characterised as a war.
Reply to this comment
by cowatson April 11, 2009 12:11 PM PDT
Funny eh, if Microsoft had that marketshare they would be fined by every government agency on the planet
by Seaspray0 April 11, 2009 12:20 PM PDT
You mean like the war on drugs, peacekeeper missles, and government intelligence?
by Maccess April 11, 2009 9:52 PM PDT
Me, me, me too, too, too! It's easy to make artwork. Making a working device is another. Is this Zune going to run on Windows Mobile? that's been around at least a decade and we're still waiting for it's turn at world domination.
by Dalmatian28 April 12, 2009 5:42 PM PDT
This is still guessing game!!! If this is a real photo of future Zune, I will be hating this design just as I did T-mobiles G1. Why every new design has to have this stupid trunk on the bottom! How about just giving us a stupid device that uses the entire size for screen instead. I wouldn't mind ticker device as long as it doesn't have this humps on the bottom. Even iPhone, the device that has caused everyone here to loose their minds has same problem. It has a half inch on the top and another half inch on the bottom used for god knows what! Just put the screen on the whole thing for once! It is portable device so smaller device with bigger screens are the ultimate devices! Am I the only one that has problem with this????
by b_baggins April 14, 2009 4:34 PM PDT
@cowatson,

MS DID have that market share for years before the government took action. It is not illegal to be a monopoly. It is illegal to use a monopoly to muscle out a competitor in a different industry. That's what MS did.

If Apple started using their iPod market share to try and put the Zune out of business, then the government would be all over them.

But, hey, that's just a little fact, don't let it get in the way of your good old zealotry.
by kylebuttermore April 14, 2009 6:03 PM PDT
@Dalmatian28

the reason there is room between the screen and the edges isnt because they want it there, but because they still have to fit all the components into it, and keep the aspect ratio, and the screen needs something to attach to.
by April 10, 2009 10:57 PM PDT
*** are you talking about? That doesn't mean anything. I remember reading something from awhile back that Zune's best age group was 18-35? So that saturation means nothing. And Apple has no plans to roll out Touch in HD, so this thing has a chance. I'm gonna buy it, no questions asked.
Reply to this comment
by rnaoncfixd April 13, 2009 8:43 AM PDT
I'm not exactly certain what the advantage is to have HD content on a screen that size, other than to say you have HD content on a screen that size. You're really not going to notice any real quality, unless you plan on just using the player to export the HD onto an HDTV, which iPods already do with numerous 3rd party docks.

Don't get me wrong, I really hope that this is successful and will provide good competition in the market, it's just that they need to set certain priorities ahead of others.
by circlehead28 April 10, 2009 11:55 PM PDT
I'm buying this! **** iPod...I know all the iPod people want to see this fail...because they're afraid that there is something better out there in the Market...well if this is the real thing...then iPod...MEET UR END!
Reply to this comment
by Sporlo April 11, 2009 6:33 PM PDT
I think the iPod Touch is awesome, and this possible new Zune sounds great too. HD screen would be awesome on a device that small.
by SNOOP_ROCA April 14, 2009 2:34 PM PDT
Whoa hold ur horses there, you hate crazed fanboy... Not saying it won't work (I hope it does, even tho I'm an iPod person this looks really cool), but it most likely won't catch on for a while (if it even does). Even the people I know that like Microsoft (Or like iPods and not Apple, but still like Microsoft) don't like or want a Zune, not saying it's not a good product, but that's just the way it is, for better or worse. Now I know this will make you cry yourself to sleep Circlehead, but even if this product does good, it will NEVER (at least not for a couple of years) outsell the ipod touch. Sleep tight, don't let the iPods bite LOL
by Kendokill April 11, 2009 2:10 AM PDT
Cool...I guess. I'm not sure what to feel. I like the idea of going to touch, but it's completely a touch knock off. I'm still happy with my 30bg brick though so, meh.
Reply to this comment
by DarkHawke April 11, 2009 5:00 AM PDT
What's this "HD" business? if it's smaller than the iPod Touch, and that has a 480 x 320 screen, where's the space for an HD-resolution screen? Now the screen aspect ratio might be 16:9, which is "widescreen" in the HDTV world where resolutions start at *720p*, but you'd get the same screen size (or even slightly larger) via letterboxing on the iTouch.

Regardless, if the Zune's gonna be anything more than a teeny-tiny also-ran in an iPod world, they have to bring something new and compelling to the table that you can't get with the iPod. Matching it feature for feature won't be enough to overcome the cache and name-recognition. A good value proposition would be a great start, not to mention something like--I don't know--an actual AD CAMPAIGN?!
Reply to this comment
by monkeyfun14 April 11, 2009 8:33 AM PDT
They have brought new things to the table the Zune has more features then the classic and the nano's

Wireless Sync
Buy from radio
Better games
Better gui imho
by Seaspray0 April 11, 2009 11:59 AM PDT
With the size, I'm not sure you'd be able to distinguish the difference if it had 480 x 320, or 720p resolution. The screen may be acceptable playing HD with the pixels cut by half. That's all speculation right now since the device isn't availalble to test that.
by cowatson April 11, 2009 12:22 PM PDT
It will be native HD, so you could plug the Zune into a TV and it would show up in full size perfect HD. Don't know about anyone else, but as a guy, I refuse to watch anything not in HD.
by Firehazel April 11, 2009 2:21 PM PDT
Manufacties can make a screen for it, watch them. plus, if its the right size, and the right pixel rate, then HD will be no problem.
by Random_Walk April 12, 2009 6:46 PM PDT
@monkeyfun:

Wireless sync was a nice idea, but Microsoft drowned it in DRM. By the time they realized their mistake, the iPhone (and Touch?) got WiFi.

Buy from Radio? Why bother? The Touch and iPhone have apps that handily let you do the same thing just by holding the thing up to a speaker.

"Better games"? So which of those games use built-in accelerometers? Which app store sells more games again? ;)

"Better gui"? Sure - if you like grainy screens that have a lower resolution...

Sorry, but the Zune isn't all that and a bag of chips. It would help if the Zune worked multi-platform too, like the iPod and all of their combined competitors do.

Now - this next iteration may change things, but what Microsoft has come up with so far has been far less than stellar. This more than anything else explains why Microsoft has to settle for the "also ran" category.
by rnaoncfixd April 13, 2009 8:48 AM PDT
@ cowatson

The content on the iPods are displaying out SD, but when hooked up to an HDTV, will display HD. I've bought shows from the iTunes store that was filmed in HD and put it on my iPod Touch. It looked pretty good, and it exported HD quality on the TV as well.

HD on a screen that small is useless. I would rather have SD rendered at full quality than heavily compressed HD for the same amount of space.
by DigitalAngelic April 14, 2009 6:37 PM PDT
@Random_Walk:

Wireless sync has nothing to do with DRM, that's wireless sharing.

Buy from radio is handy because it works WITHOUT apps.

Zune games, as of now, are all available for free and are also open source (no marketplace yet).

Comparing the GUI to that of the iPod Touch isn't exactly a fair comparison. The Classic and Nano are better comparisons, and I personally prefer the Zune's UI. Don't compare with the Touch until this new Zune comes out.

I agree that the Zune should work cross-platform... it's one of the things Microsoft should fix. Sure, the Zune isn't perfect, but neither is the iPod.
by make_or_break April 11, 2009 6:04 AM PDT
Price first, then we'll talk on whether this can even HOPE to stand a chance against the iPod juggernaut. Given the Zune division's past history, that would be moot. MSFT prices what THEY think their devices is worth, not to seriously undercut and provide financial VALUE to possible consumer converts. Frankly, I'm more interested in the upcoming Samsung P3 w/ its nano-like pricing. And face it, Apple will likely view its competition with a eye (and respond with revised pricing strategy) bent on stifling any possible challenge once again, just as they did when the Zune80 was first introduced.

Even though I still have credits in the Zune market, I haven't been back in ages. The "buying purchasing credits" system design is stupid...what does MSFT think this is, a video game arcade? Why not provide straightforward pricing for downloads like iTMS and Amazon instead of hiding behind another layer of bureaucratic accounting.

And finally, will MSFT finally allow its Zune to be managed by third-party apps? Even Apple doesn't shut down its iPods completely in this regard. I can manage media on all of our iPods with MediaMonkey just as easily as I do for my Sony Walkman or Creative Zen X-Fi. Can't say that about my Zune80.
Reply to this comment
by cowatson April 11, 2009 12:20 PM PDT
You are telling me you can manage DRM locked up AA3 files with another application?

I haven't been able to figure that out, which is why I won't buy from iTunes anymore (that and Amazon music is usually better quality).

I think the purpose of the Microsoft points are a couple of things. 1) Reduce credit card processing fees by reducing $.99 charges. 2) create one currency that works all over the world, reducing currency fluctuation exposure, creating one marketplace across the world (maybe it is just me, but as a Canadian living in the US, I am super annoyed that I have to get my brother to log on to the iTunes Canada store to buy music I want, and then send it to me) and 3) have the ability to have promotions where people win Microsoft points (there are tax implications for both the company and winner if the prize is in cash or cash credit).

I kinda like how it works on Microsoft software, Zune and Xbox, but can see why people wouldn't like it.
by Sporlo April 11, 2009 6:37 PM PDT
cowatson: iTunes no longer has DRM.
by monkeyfun14 April 11, 2009 10:41 PM PDT
@Sporlo

Yeah just higher prices..
by Polarsunray April 12, 2009 6:29 AM PDT
I agree with the fact that Microsoft points are good, but they have a high $$ to point ratio. People think 99 points = 99 cents, but that would mean that 1 point is one cent. Last i checked (1 minute ago), 400 points is $5, so you are paying a dollar extra.
by DrtyDogg April 12, 2009 7:29 AM PDT
@Polarsunray: it is still 99 cents per song, as a song doesn't cost 99 points. it actually costs 79 points. which if you do the math it translates into 0.9875 dollars a song.
by cowatson April 13, 2009 2:44 PM PDT
@ Sporlo: tell that to all of the tracks I have purchased from iTunes before DRM stopped.
by b_baggins April 14, 2009 4:38 PM PDT
@DrtyDogg,

The whole points scam is to charge higher prices without you realizing it. If you do the math, it turns out that you have to spend something like $700 at the Zune store in order to wind up with 0 points. Spend less than that, and you'll always have some points sitting in a MS bank account drawing interest for them.
by make_or_break April 11, 2009 6:12 AM PDT
Additional queries and musings...

Regarding this "half-hearted refresh" as you describe...there was nothing inherently wrong with the hardware design of the 2G Zune, so why would you necessarily expect or even anticipate that an update would mandate something significantly different, especially for a product that's competing head-to-head with the iPod Classic? It's not like the Classic has been dramatically tarted up over its similarly long lifetime either. The sales numbers for the Zune aren't burning up anyone's charts...so is this your excuse for expecting MSFT to reinvent its image yet again?
Reply to this comment
by t8 April 11, 2009 6:30 AM PDT
The Zune is some sort of iPod knock off right?
Reply to this comment
by stuxstu April 11, 2009 7:49 AM PDT
Yep just like the "iPhone" and "iPod Touch" is a Windows Mobile knock off...
by tipoo_ April 11, 2009 8:41 AM PDT
Um....No? The Ipod wasnt the first MP3 player on the market, so technically its a knock off of something else.
by seven7dust April 11, 2009 10:38 AM PDT
@stuxstu
Which is why WinMO still doesn't have a App store !
and tell me one WinMO phone before the iPhone which had a Finger based UI or multi-touch ?
by Seaspray0 April 11, 2009 12:07 PM PDT
@sevendust. Do you really think anyone cares who did something first along time ago? What they're doing now will decide what sells and what doesn't.
by cowatson April 11, 2009 12:13 PM PDT
@sevendust.

Just because Microsoft didn't have an organized store to ripoff developers, doesn't mean apps weren't out there. XDA Developers have been working hard.
by seven7dust April 11, 2009 12:39 PM PDT
@ Seaspray0
exactly !
but I didnt bring up the Topic n e way !
by tipoo_ April 11, 2009 8:37 AM PDT
That looks SLICK! I've been waiting for a new Zune forever.
Reply to this comment
by rhsc April 11, 2009 9:07 AM PDT
If there is a touchscreen zune, I hope it's multitouch. I'd like to develop for that with microsoft's dev tools
Reply to this comment
by BGXterra April 11, 2009 11:18 AM PDT
oh that would bee great!
by seven7dust April 11, 2009 10:46 AM PDT
although I don't expect this to be as good as the iPod touch
More competition the better !
and it better have a App store and internet capabilities
otherwise it's gonna be the same story all over again !

another thing is is better use a Capacitive touchscreen
no matter how many features a Produut has
if it's impossible to use
it's pretty much worthless {eg-: WinMO}
Reply to this comment
by monkeyfun14 April 11, 2009 11:14 AM PDT
How is WinMo useless exactly? It does more then any iPhone does..
by seven7dust April 11, 2009 11:56 AM PDT
it's useless because it's impossible to use !
wats the point of packing thousands of features if they cant even be used ?
have you even tried using a touch based WinMo phone before ?
they all are crippled with some sort of unusable Touch Interface and a resistive touchscreen !
by Seaspray0 April 11, 2009 12:14 PM PDT
Finally, something intelligent and not "fanboyish" from seven7dust. And monkeyfun14, while the majority of people may consider something useful, it still can be broken down by individual needs (nothing will be useful for everyone).
by seven7dust April 11, 2009 12:54 PM PDT
@seaspary
Just because someone likes and supports something it doesn't make him a Fanboy ! the word is thrown around too much around here on Cnet !
and Since you have defended Windows on numerous Occasions
even though it's the buggiest O.S of all
isn't that Fanboyish too ?
by DrtyDogg April 11, 2009 12:56 PM PDT
Seaspray(): "Finally, something intelligent and not "fanboyish" from seven7dust"
based on this quote from 7dust: "although I don't expect this to be as good as the iPod touch"
and he is basing his expectations from a single leaked photo.
by Seaspray0 April 12, 2009 5:22 AM PDT
@sevendust. Yes it is, I have defended microsoft against unjust lies and basic BS. But, I have also criticized microsoft as well. I'm not blinded into seeing microsoft products as the be all/end all product that will serve everyone's needs.
by myles taylor April 11, 2009 10:51 AM PDT
The thing is, Microsoft already had a large portion of the non-iPod group of people and it needs something to draw the iPod crowd away from the iPod and they can't do that by matching the iPod or by bringing out nominal features that no one really wants or needs. For example, the sharing music over wireless would have worked if they had a large customer base but without it it was pointless.

What Microsoft needs to do is completely reinvent their mp3 players and just go for something completely new. Get some people brainstorming there and go for it.
Reply to this comment
by tundraboy April 12, 2009 10:34 PM PDT
"What Microsoft needs to do is completely reinvent their mp3 players and just go for something completely new."

I'm afraid that such a notion is completely beyond Microsoft's capabilities.
by solitare_pax April 11, 2009 11:10 AM PDT
Nice - But can it handle leap years?
Reply to this comment
by iRhapsody April 11, 2009 12:15 PM PDT
Dude, we're talking about the fourth generation. You're still looking back to the past, the 1st generation, which is bulky and less aesthetic. YOU'D BETTER LEARN HOW TO LEAP FORWARD - NOT BACKWARD.
by FourOnTheFloor April 14, 2009 2:02 PM PDT
Haha @ solitare...I love my Zune, and I think it's a superior device, compared to the iTouch/iPod...however, that leap year comment is hilarious.
by dfic April 15, 2009 7:54 AM PDT
Does the first gen ipod handle a leap year? Do any still have the battery life to find out?
by cowatson April 11, 2009 12:11 PM PDT
Take the iPod Touch, add a radio, true HD Video, wireless syncing, wireless streaming to the Xbox, the option of subscription-based music option along with the pay per song model, and the ability to throw all your shows recorded on your Comcast or DirectTV DVR.

I want one.
Reply to this comment
by gogogo11 April 11, 2009 2:30 PM PDT
What war ? it only war it between Apple and Apple. -...I know you old guys like this micro. vs apple thing but could care less ..samsung sony creative iriver all have rival touch screen for months now ...and some are doing better then micro...which by the way lost $289 million in the quarter," Steve Lohr reports for The New York Times. ...I'm not sure why you old guys are so into the Zune vs ipod went the interesting company to watch should be Samsung they are doing some amazing thing .
Reply to this comment
by DrtyDogg April 11, 2009 6:03 PM PDT
"which by the way lost $289 million in the quarter" Two things are wrong with that statement.
1st that article is over 2 years old.
2nd that is a net loss of 289 million for the entire division which took a huge hit in that quarter from the XBOX 360 warranty extension.
by cpopken April 15, 2009 8:17 AM PDT
The fact that it was in the NYT makes it lose all of it's credibility.
by SteveyAyo April 26, 2009 9:12 PM PDT
actually the company to watch in the PMP market is Lenovo, with the testing of racetrack memory, the use of Android they could easily make one of the most inexpensive, powerful, and best looking devices on the planet (see Lenovo Oms) in a few years no one will be able to touch them
by Tod Smith April 11, 2009 6:02 PM PDT
If the next Zune doesn't do Video Games MS don't bother. Forget the next console. Make a portable now!
Reply to this comment
by frankwick April 11, 2009 6:52 PM PDT
The REALLY NICE thing about Zune is the desktop software. It is light years ahead of itunes in every aspect of performance and usability. I don't understand why microsoft continues to develop Windows Media Player and Zune. WMP 12 will ship in Windows 7 about the same time Zune 4 ships. Why not combine them, mix them, co-brand or something.
Reply to this comment
by toosday April 11, 2009 10:52 PM PDT
I agree. But if I recall correctly (and I could totally be wrong on this), but if Microsoft bundles any software outside of what's already in WIndows, then they run a big risk of getting into trouble with the Department of Justice and the European Union (EU). As it already is, the EU requires Microsoft to sell a version of Windows that does NOT include WMP.

On the other hand, WMP 14 is able to see and play other libraries, though (including iTunes), so I wonder if Microsoft is slowly working toward the Zune + WMP integrated future?
by steelerfantex April 15, 2009 9:57 PM PDT
The Zune software is why I hate Zune. I had a Dell DJ and was anti-ipod. I was excited when the Zune came out bt when I loaded my music library into the Zune software, it completely jumbled my collection. This is with a properly tagge library that worked perfectly in Windows Media player. I bought an ipod after that and itunes works flawlessly. I wanted to love Zune but all the hours I spent trying to figure out my library issues make me love the fact that Zune has virtually zero market share.
by podpalacz April 11, 2009 7:25 PM PDT
i remember everybody's high hopes before last release and all they got was mickey mouse or "squircle"... Microsoft has ugly tendency to ignore customer wishes and market tendencies so I am being very skeptic about this "fan art" images.

in case Mr. Ballmer reads this: Dude - do not screw this one up!
IMHO this thing needs:
bluetooth,gps,wifi,full fetched web browser (with flash,java etc.) and MUST play all popular media formats Avi's Mov's FLV and so on..
utilizing accelerometers, digital cameras ,IR emitters could only help to make it main stream all around device that everybody could justify spending $200-300 on.
Reply to this comment
by monkeyfun14 April 11, 2009 8:48 PM PDT
why the hell would it need a IR emitter?

Its a PMP not a remote.
by Seaspray0 April 12, 2009 5:48 AM PDT
IR = Infra Red. Remote controls for TV's and other devices use IR to communicate. Computer devices typically use bluetooth or 802.11G wireless.
by DrtyDogg April 12, 2009 7:31 AM PDT
I think it would actually be kind of cool if you could use it to control Media Center with it too.
by tipoo_ April 14, 2009 3:03 PM PDT
Why would you want an IR emitter on a Zune? Control your T.V?
by dannosliwcd April 11, 2009 9:36 PM PDT
Maybe it's the power button. Maybe it's the mute button. Or maybe it's a super button that does whatever you need it to do (kinda like the Staples Easy Button, but better). Oh well. Doesn't matter since I'm never going to buy it.
If I ever decide to invest in a PMP for myself, it'll probably be Sandisk, Samsung, Sony, Cowen, or Creative. In the past, I may have considered Microsoft because I would have assumed seamless integration with their OS, but from my experiences with WinMo, I have learned otherwise. I just plain stay away from Apple. It seems like they give the least bang for the buck. They give quite a good amount of marketing and "cool" bang, but I don't care about "cool" as much as actual product quality/usability (I say usability because I wouldn't consider the Microsoft OS or the Apple OS anywhere near perfection, but I use Windows because I can get done what I need done in much less time than I can on a Mac).
Reply to this comment
by z4dude4 April 13, 2009 4:24 AM PDT
Is it because your software only runs on Windows? You must have XP, because everything takes longer in Vista.
by Danderson1389 April 14, 2009 10:36 PM PDT
I used to totally agree, I originally got an iPod mini back when they first came out, and I really didn't like the way the operated, and then I got the sandisk sansa e270? (i believe that's what it was called) and it worked great, minus so issues with PC compatibility, now I have the 2G zune, and I must say, I really like their OS, and I agree WinMO is sluggish and to much for phones to really handle, but the zune gui is completely different, runs very smoothly, and actually is extremely smooth with file transferring on your PC, that's just my 2-cents.
by Jonathan April 11, 2009 10:46 PM PDT
Heh. All I want to know is if they are sticking with the most insane rating system ever. Seriously even Ebert and Roper has 2 thumbs up, 2 down, 1 up & 1 down. Even the rating system in Vista and Win 7 are 5 stars. Dear MS...get your head out of your *** and give us a real rating system. It literally is the only reason why I still have an iPod.
Reply to this comment
by DrtyDogg April 12, 2009 7:34 AM PDT
I personally would like a 3 star rating system, but that is just me. Basically, Don't like, Like, Love. That's how I use WMP ratings. 1 star 3 stars and 5 stars.
by cpopken April 15, 2009 8:23 AM PDT
Why do you need a ratings system? If I don't like it, it isn't on my player. Unless you mean for playlists, in that case, LET US DELETE SONGS FROM THE PLAYER ON THE GO!
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