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July 11, 2008 5:37 PM PDT

iPod Touch firmware leak

by Donald Bell
Photo of App store on iPod Touch.

If Apple wants to get $9.95 for every App Store-upgraded iPod Touch, it needs to do a better job guarding the firmware.

(Credit: Donald Bell/CNET Networks)

Thursday's leak of the free iPhone firmware update may have given Apple a little heartburn, but the iPod Touch firmware upgrade making the rounds might induce a coronary in the company's accounting division. Apple hasn't released specific sales figures on how many iPod Touch models are in circulation, but assuming the device makes up a modest slice of the 22.1 million iPods sold last year, Apple stands to lose a fair chunk of money if users find their way around paying the $10 upgrade fee.

What do you guys think? Is Apple's $10 upgrade charge for the new Touch firmware too much to ask? Any of you ethically conflicted about cheating Apple out of the fee?

Donald Bell is CNET Reviews' senior editor for MP3 players and portable audio, and one half of the MP3 Insider blog and weekly podcast. He also likes getting his hands dirty with digital audio tools for musicians and DJs.
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Add a Comment (Log in or register) (22 Comments)
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by AM476 July 11, 2008 6:35 PM PDT
a large reason for people turning to the leaked version is that it has been impossible to get access to the official version.

the itunes servers for downloading this has been down all day, so as of 9:30 EST on the big launch day, i don't think there is anyone out there who has an official version from itunes. i've never had so much trouble giving someone $10.
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by AM476 July 11, 2008 6:36 PM PDT
a large reason for people turning to the leaked version is that it has been impossible to get access to the official version.

the itunes servers for downloading this has been down all day, so as of 9:30 pm EST on the big launch day, i don't think there is anyone out there who has an official version from itunes. i've never had so much trouble giving someone $10.
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by tmacfan4321 July 11, 2008 6:46 PM PDT
I would never pay apple for something they are giving to iPhone users for free. No effort was put forth to make this update. They took the one from the iPhone and renamed it.
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by jjesusfreak01 July 11, 2008 8:32 PM PDT
I feel that the $20 they got from me for the Jan App Pack should cover this too (and the only reason I bought that was so I could move apps on my jailbroken touch easier).

Apple introduced no new functionality into the 2.0 update (especially not if you already had the Jan App Pack) except the ability to use the app store. They clearly are just extorting their users here. MS released their substantial Zune update for free for older devices which included lots of new functionality. I hate to say it, but MS is looking like the nice company looking out for their users, and Apple is looking like the locked in monopoly only trying to make a buck.
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by livecrunch July 11, 2008 9:21 PM PDT
I just released that because I wanted to see if it works, guess what ? the 2.0 ipod touch upgrade worked just fine so today about 20.000 visitors I guess had share of it.
Hope Steve is not mad at me? Next time he should tell their net people to at least place simple password protection :) with password: Free :)
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by livecrunch July 11, 2008 9:23 PM PDT
Oh btw I also shared Iphone 2.0OFFICIAL upgrade as well
see here
http://www.livecrunch.com/2008/07/11/official-iphone-3g-20-upgrade-download-link/
Reply to this comment
by NudeYorker July 13, 2008 10:41 AM PDT
Hi!. How can I download this upgrade? email me at nudeyorker@aol.com. Thanks!
by July 12, 2008 5:52 AM PDT
As someone who installed the leaked update, I nonetheless got up this morning and signed into the server successfully and gave Apple their $10 for the update. We can rationalize all we want about how bad the launch was botched, and this should be free, and on and on and on, but you know and I know those are just rationalizations for doing something you know is wrong. I don't think it was wrong to install the update that got leaked, but to not pay for it...c'mon guys. Give them their $10. It's the right thing to do.
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by 0nova July 15, 2008 11:02 AM PDT
This attitude explains why apple is surviving in US mainly, because of suckers like you they mint money...

Look at Microsoft, every new firmware update, every zune owner gets it free.

Apple should be ashamed to nickle and dime it's chickens...

stupid people....
by cyboreric July 12, 2008 11:06 AM PDT
How about all the vendors who release firmware for free? Would you pay Linksys 10$ to extend the functionality of your router... or to fix bugs? We're certainly not accustomed to. If we pay Apple for these, will this start a trend with vendors such as linksys?
How much is the Apple Touch at retail? hundreds? Don't you think Apple could extend a free upgrade? They already have in some places like the AppleTV. Maybe with the ATV they were affraid of alienating their small base of owners.
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by bleech July 12, 2008 6:04 PM PDT
I just find Apple“s attitude too much of a bummer. Sorry, but you pay a premium for a supposed premium device, and yet you get a dismissive treatment? No, thank you.

I still think Apple is killing the golden egg chicken by squeezing too much stuff out of it. You get locked to a system [the Ipod will not work via drag&drop, remember], forced to buy everything from them, and still you have to pay for having a default device serviced via remote applications.

No, thank you, not for me. Too greedy.
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by hardmanb July 12, 2008 7:46 PM PDT
I'll pay the $10 to Apple happily. For that I get a guaranteed virus-free and stable upgrade; access automatically to any fixes (minor fixes, patches are free to registered users; avoid the risk of software of unknown reliability; and avoid voiding my warranty. Because I am grateful to Apple, and basically honest, it is the right thing to do.

I made this investment to get something that "just works". Why screw around with that for the sake of a few pennies. Besides...Apple is bringing the upgrade to add functionality and keep my Apple product on the leading edge...why play around and take risks of upsetting what I paid for?
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by bruintwong July 13, 2008 1:06 AM PDT
Folks, you have to understand that the reason why Apple has to charge $10 is because of software accounting rules that their KPMG auditors are requiring them to have. Revenues from iPhone are recognized on a subscription basis while iPod Touch is paid for upfront - simply put, any additions to what was paid for upfront needs to be paid for.
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by k2dave July 13, 2008 10:47 AM PDT
If it truly expands the capabilities then I agree that Apple is OK in charging for it. If it just brings it up to where is should have been all along it is a crappy way to treat their customers to charge for it, and if it by any chance a update to correct flaws in the original design it is treating their customers very poorly. On the customer end, I will not judge their decision.
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by MY TheBest July 13, 2008 11:43 AM PDT
i already figured a way around it and if you already downloaded a file to do it in less than 5 min you will have the update
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by MY TheBest July 13, 2008 11:47 AM PDT
i have the officail version and it was free not that hard to get guys
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by tfox3572 July 14, 2008 7:51 AM PDT
I paid 20.99$ in January 18 2008 for the first update, and I should pay again 10 $ to get essentially the same features and a bunch of fixes to the software? I think Apple should've at least offered a different price for people that already bought the update six months ago.
I know that Apple's argument will be that these users have enjoyed these features for longer but 3 dollars a months seems too high to me. If Apple wants customers to pay for fixes to the software they already paid I think this is just the wrong business model. Apple could lose customers in the long run with this.
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by FrankS July 17, 2008 8:06 AM PDT
i paid my $10 big deal i also love my Touch 8 gig its best mp3 player yet and the new apps store is just icing n the cake keep it up apple!!!!!!!!!
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by fww September 8, 2008 9:26 PM PDT
I've never owned an iPod, and if Apple tries to charge for firmware updates, I'll definitely never buy one. I'm happy with Creative who has always provided its firmware updates free, as they should be. Imagine if Microsoft tried to charge for Windows service packs... Come to think of it, Apple also charges for upgrades to OSX, way to treat your customers Apple!
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by manwalklikebear September 9, 2008 10:23 AM PDT
Wow, this is just one more way that Apple is proving to the world how fricking greedy they are. The only problem is that too many iPod/Mac owners are in denial, and will happily open their wallets for Steve Jobs to pillage. Come on people! Wake up! Apple = Evil Business Practices. I've never heard of a company charging money for an update; when you buy something you should be paying for longevity and support, not a product that is designed to be great for only a few months, Apple should stand behind their products and give free updates!
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by amoy329 September 14, 2008 4:22 AM PDT
I wonder if people will still pay the $10 upgrade fee if Microsoft started charging their users to upgrade Windows? I'm not even sure I can imagine the extent of the Microsoft bashing if they did something similar. But since Apple is doing this, all is good in the world. Apple can charge anything they want. Apple users will only rationalize this as something good. Apple can never do wrong, agree???
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by September 17, 2008 1:38 PM PDT
I, simply, refuse to pay £10 for an update to a product I initially paid over £200 for. Apple's treatment of its customers is, in short, pathetic.
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MP3 Insider is a blog and weekly podcast created by CNET's MP3 technology experts, Donald Bell and Jasmine France. Each week, Jasmine and Donald discuss the latest digital music (and video) news, hardware, software, and media services, and address reader calls and e-mail. Send us e-mail at mp3insider@cnet.com or call us at 1-800-720-CNET (2638) and be a part of the show.

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