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October 2, 2008 7:27 AM PDT

Obama releases iPhone recruiting, campaign tool

Posted by Stephen Shankland
(Credit: CNET News)

Sen. Barack Obama's presidential campaign launched an iPhone application on Thursday that turns the vaunted device into a political recruiting tool.

The most notable feature "organizes and prioritizes your contacts by key battleground states, making it easy to reach out and make an impact quickly," according to the software.

On my phone, the application ranked contacts in Colorado, Michigan, and New Mexico at the top; at the bottom was a friend whose cell phone has a Texas number, though she actually lives in California.

The application anonymously reports back the number of calls made this way: "Your privacy is important: no personal data or contacts will be uploaded or stored. Only the total number of calls you make is uploaded anonymously."

The software is the latest effort by politicians to capitalize on technology, joining other examples such as ads distributed through YouTube, Web-based fund-raising, Facebook pages and fan groups, and e-mail recruitment drives.

The Obama for America iPhone application is available for download through Apple's iTunes store, said Raven Zachary, an iPhone consultant who's directing the launch effort.

A "get involved" feature uses the phone's GPS-based location sensing to find the nearest Obama campaign headquarters, and "local events" likewise pulls up a list of activities sorted by proximity.

A "media" section provides links to video and photos, but beware: YouTube showed errors following some of the links. Perhaps the newer videos hadn't been prepared for iPhone display yet.

The application also shows Obama statements to the news media and a guide to Obama's positions on various issues.

Update 8:50 a.m. PDT: The application shows how many calls have been made nationwide and how many you made. Those statistics are the kind that can motivate people--they can feel like they're part of something bigger. That may sound a bit silly as a motivational tool, but consider that Smule's Sonic Lighter application for the iPhone is popular, despite the fact that it costs 99 cents more than its free competition, likely because people can see where else on the globe people are using it and because the longer you run the application, the bigger your own spot on the map becomes. It's a kind of competition.

Update 9:28 a.m. PDT: The campaign added an Obama iPhone app Web site, too.

Originally posted at Politics and Law
Stephen Shankland covers Google, Yahoo, search, online advertising, portals, digital photography, and related subjects. He joined CNET News in 1998 and since then also has covered servers, supercomputing, open-source software, and science. E-mail Stephen.
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Add a Comment (Log in or register) 22 comments
by close5828 October 2, 2008 8:23 AM PDT
Oh great, an ObamaPhone. I can picture the 'missionaries' running around w/ their iPhones now.
Reply to this comment
by Kinowolf October 2, 2008 8:30 AM PDT
This is how you run a campaign in the 21st century. Keep innovating Barry, let the old man catch up.

[Editors' note: Profanity deleted.]
Reply to this comment
by joetesta70 October 2, 2008 8:53 AM PDT
Absolutely right - it's been amazing how they've run the campaign. Finally the democrats are doing something right.
by Destiny1028 October 2, 2008 9:55 AM PDT
I have to admit. Barack Obama and his staff are running a brilliant and smart campaign.
Reply to this comment
by Mr. Dee October 2, 2008 10:09 AM PDT
Isn't this a violation of the App Store?
Reply to this comment
by stoppoliticalcalls October 2, 2008 10:17 AM PDT
Bummer that it does not work. I tried to download in iTunes and got an error message.

Shaun Dakin
StopPoliticalCalls.org
Reply to this comment
by sciontcya October 2, 2008 10:25 AM PDT
I'm selling my iPhone now.
Too bad none of his constituents -save for the Hollywood folks - can afford one.
PWND
Reply to this comment
by gcayo October 2, 2008 11:17 AM PDT
This is possibly the stupidest comment I've ever read. Please sell your iPhone, you don't deserve one, just like you don't deserve a country you can be proud of.
by mike.gw October 2, 2008 10:26 AM PDT
Obama and his campaign team are very smart. His use of technology during the campaign has been quite innovative. If he becomes President, this type of thinking bodes well for the country.
Reply to this comment
by sciontcya October 2, 2008 11:18 AM PDT
Oh yeah - like the Blackberry notification that didn't work?
Yep, good for the country.
CHANGE baby!
by Thomas, David October 2, 2008 3:47 PM PDT
@sciontcya

Yea, lets keep doing the same things the same way AGAIN, just like the last eight years. Oh, and don't forget to blame someone else, even though we HAD a budget, and the future WAS looking bright.

Let's keep trying the same insane, stubborn, close-minded approaches with absolutely no thought.

I think if you have such blind faith, in a recorded failed approach, you should get therapy.
by sciontcya October 2, 2008 4:59 PM PDT
@ Thomas D.

You mean the guys that have controlled Congress for the last two years?
The same folks that said on tape that Freddie and Fannie are not in trouble for the last 4 years?
I agree.
Get rid of them.
Or YOU get therapy.
You sound like those "Obama Kids' singing the songs like the Hitler Youth once did...
http://www.youtube.com/watch?v=AlcIwvHZUl4

Now THAT's scary bro.
by dcmitchell October 2, 2008 11:31 AM PDT
I work in the wireless industry and support Barack Obama because he and Joe Biden (and their millions of grassroots supporters) get it. Harness the power of the network!
Reply to this comment
by stigmattaman October 2, 2008 11:58 AM PDT
@ sciontcya - Uhhh, I would bet dollars to doughnuts that iPhone users are overwhelmingly pro-Obama. People still using pagers = McCain.
Reply to this comment
by Michichael October 2, 2008 1:28 PM PDT
Pagers? I was thinking a flock of abacus users...
by close5828 October 2, 2008 1:59 PM PDT
Look out...it's the HopePhone!
Reply to this comment
by lacykemp October 2, 2008 2:27 PM PDT
@stigmattaman- that made me LOL. thanks.

I think there is more to this than what Obama is doing vs. What McCain is doing. The awesome news is that he/they are embracing technology for what it is: a way to move forward. No matter who you decide to vote for, be happy that we're heading in this direction. It really does show the power of being social and networking.
Reply to this comment
by technewsjunkie October 2, 2008 2:29 PM PDT
NOT THIS iPhone owner.
Reply to this comment
by nemsispog October 3, 2008 6:12 AM PDT
I'll put down 100.00 for someone to write one for jailbraked iPhone now, since i'm sure there it will not make it to offical app store. Anyone care to add to the pot?

dunnoitagain@gmail.com
Reply to this comment
by nemsispog October 3, 2008 4:45 PM PDT
Correction:
I'll put down 100.00 for someone to write a McCain one for jailbraked iPhone now, since i'm sure there it will not make it to offical app store. Anyone care to add to the pot?
by srmj1 October 7, 2008 4:47 PM PDT
What I am very concerned about is that Obama has an emblem on all his stuff even his podium. I don't think that is very American. If you are going to run for President of the United States then for goodness sake you should want to have the United States Flag with you on all your things and beside you when you are making speeches. It makes me wonder if you do get President if you are going to try to have that emblem instead of the Flag. I am very proud to be an American and the Flag is part of all Americans. I can tell you one thing, people that are undecided about who they are going to vote for will be very weary about going Democrat if they think what you mean by change is to use that emblem design on everything and try to change our Flag which will never never happen. Also, stick with the facts on what you plan to do not all the mud slinging. All that does is cause me and others to stop listening because we want facts not mud slinging on the other people. I could care less about things like that, I just want to know what you are for and plan to do, not what other people do or don't do. Thank you for your time.
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 See all 22 Comments >>
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