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November 10, 2009 12:47 PM PST

CNET TV Apple Byte: iTunes TV?

by Joe Aimonetti
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Brian Tong talks rumors of iTunes getting subscription television services, how the iPhone is doing in China, installing Windows 7 on your Mac, and some Bad Apples to avoid. Would you subscribe to TV via iTunes? Let us know in the comments!

Joe is a seasoned Mac veteran with years of experience on the platform. He reports on Macs, iPods, iPhones and anything else Apple sells. Before joining CNET, he even worked in Apple's retail stores. He's also a creative professional who knows how to use a Mac to get the job done.

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by sciontcya November 10, 2009 1:13 PM PST
Nope. Only because my media expenses are already way out of line.
Lord, our parents and grandparents paid nothing to watch TV and a few cents for a stamp.
Now I spend hundreds a month to do all this - can't swing another $30.
Well, the wife won't let me.
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by bjlevine November 10, 2009 2:39 PM PST
I dropped TimeWarner cable over a year ago and switched (only) my Internet service over to AT&T. For a year I was using DirecTV (standard def) and, as my main TV was a 32" Toshiba SDTV, I had no complaints. However, when they raised the cost to $60/month (and with no premium channels!) I told them to take a hike and have been using OTA (roof-mounted antenna) with a converter box for the SDTV, and without the converter for the HDTV in another room. The quality of the signal is excellent. If commercial TV is wondering why we're abandoning TV, have the execs watch what's on OTA.

But what about the main question? Would I subscribe to TV over my AppleTV (presumably for the $30/month figure that's been mentioned)? Assuming I can get full shows (and not just snippets), you bet I would. That price is reasonable for TV shows -when- I want to watch them without worrying about setting a stupid VCR or dedicating a computer for this purpose. Heck; they could even keep the commercials intact, for all I care.
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by tappy727 November 10, 2009 3:34 PM PST
The $30 a month probably would not include the premium channels that people complain about with cable TV. HBO, ESPN, Showtime would sell the shows to Apple for as much as they charge the cable company. And on top of it, we the customers would still have to pay for the broadband on top of it.
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by dpetrosky November 10, 2009 6:48 PM PST
Seriously? You pay less than $30/month for your core channels?

Seriously? You expect to somehow get broadband thrown in for $30?

Where do you live? I was paying $90 to DirectTV for HD TV with DVR and no premium as well as $60 to Cox for cable. If I could get the ENTIRE iTunes library ON DEMAND commercial FREE for $30/month? Seriously you can question that?

Think about it! Your TV shows are paid for by TV ad's. You then pay the cable company or DirectTV another $60+ just to have them deliver it to you. YOU CURRENTLY PAY TWICE FOR YOUR TV!!!!!!

Dude? Seriously?
by tappy727 November 11, 2009 5:53 PM PST
Dude, you paid for DirectTV and for cable? Dude? Seriously?
by dpetrosky November 10, 2009 6:38 PM PST
I'd love it!

I'm already there but at a cost. I ditched my DirectTV to see what it would be like to purchase all of my content and own my own re-runs. I was dropping $90/month for HD/DVR and no premium channels. Plus I was paying for the content by watching commercials (even thou I was doing that at fast motion). I expect my total iTunes bill this year will amount to between $1000-$1300 which should be close to the $1080 I was expecting to pay to DirectTV but I have hundreds of show that I can use in re-run and I expect next year to be easier.

If Apple gives me a $30 option for rental I'll just purchase my favorite seasons in HD and watch the rest as I have time. As long as they can get all the shows this would be nearly perfect!
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by WhiteDog November 10, 2009 8:19 PM PST
It would be nice to have an iTunes TV option to compete with cable and dish systems. It might serve to keep the prices down. Still, there will be bandwidth issues. Currently I can record two cable programs simultaneously on my DVR from Comcast. These are standard def programs as I don't yet have an HD TV. But presumably the DVR can capture HD content equally well. It has an excellent buffering system; I can record two programs and watch a previously recorded program at the same time. I doubt any cable or DSL system can yet handle that kind of load on an Internet connection. Of course, cable systems generally offer both TV and Internet access so they have the most potential in this regard. At the moment cable Internet access is still more expensive than DSL, but as bandwidth demands grow the extra expense will eventually be justified.

Right now Apple and Netflix are competing with cable and dish systems in providing streaming content; fortunately for everyone concerned this is not yet a primary source of income. But streaming media to the computer and the TV is certainly the direction things are moving. Which means DSL's days are numbered.
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by desepticon November 11, 2009 2:34 AM PST
Well, yeah. Your bandwidth will limit how fast you can download. But if you can download 1mb/s then you could probably download about 2 hd shows at once and watch one in real time. However, because its not broadcast, it really doesn't matter. You can only watch one show at time anyway, Just queue up the downloads.
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by Gilmoure November 11, 2009 9:31 AM PST
Currently, am stuck with Comcast for cable tv, phone, and internet. Am out in the country and they're they only decent provider for the area. Hell, the cell signal stops at the drive way, just a 1/4 mile from the house. If there was a way to get decent network access out in the sticks, without comcast, I'd sign up for tv subscription right away. As it is, we only watch maybe 10 shows a week and 6 of those are ones the kid records. For now, is easier to just use comcast package with their DVR.
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by Macsure1 November 11, 2009 8:54 PM PST
I've been interested in this "model" we now have (mostly restricted access based on monthly subscription fees) for some time. What I think: this is another example of the "ideal" capitalist system shooting itself in the foot. The problem with Capitalism is that the "operators" don't follow the rules: price must be in accordance with income of the buyer.

Entertainment isn't vital to our lives, economic situation is still gloomy, consumer confidence is still in the cellar. Yet "TV providers" are sucking up customer's money and draining them dry. No wonder people are learning to do without TV. News: obviously, you can get all of that you want as part of your internet access subscription.

Don't forget: the US is way down the list on the ability to provide broadband to "everyone." Other countries like Japan and the UK have great (not only far superior health care) TV delivery systems which don't cost a quarter of the family budget.


Bottom line: I would consider buying into an iTunes TV plan at $30 / month. After all, right now Apple gets more than that for a single season of popular TV series.


Yes and the old days were better: some great programs, a lot of crap, for FREE! And you can still get PBS TV even if you're only paying for local channels on cable.

Finally: am I the only one who saw the Great Digital Changeover (mandatory) law as a ripoff in the making?? It was and is an excuse to charge $1000 for a damned television set. Just so everyone understands: the actual television set isn't worth 1/40th that. With the usual markups: a list price of $250 would still provide "good profits" to manufacturers. But that's "privatization" for ya.
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