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September 4, 2008 11:16 AM PDT

Honda to revive the Insight as a Prius-fighter

by Antuan Goodwin

Honda Insight Concept

The Insight Concept represent's Honda's next attempt to dethrone the Toyota Prius.

(Credit: Honda)

Honda introduced the first gas-electric hybrid for purchase with the Insight in 1999, then came Toyota's Prius and everyone forgot about Honda's little hybrid that could. We all knew that Honda was working on a larger Prius-fighting, dedicated hybrid vehicle, but Honda has denied that they'd be reviving the Insight moniker for this new vehicle. On Thursday, Honda released the first official information and images of their Prius-killer concept and it's called, you guessed it, the Insight.

The Insight Concept carries over the styling cues of Honda's fuel cell vehicle, the FCX Clarity. It looks to us that Honda has been taking lessons from the "if you can't beat 'em, join 'em" school of thought, as the five-door, five-passenger hatchback configuration of the Insight is the same as that of the Prius. Squint your eyes and you'll see that the proportions from the a-pillar back are decidedly Prius-like. It's almost as though someone slapped the nose of the FCX Clarity onto Toyota's hybrid and called it a day.

Under the hood, the Insight will be powered by an evolution of Honda's Integrated Motor Assist hybrid technology, which powered the original Insight and the current Civic hybrid sedan. Honda is making almost as much of a big deal about the cost-efficiency of this power train as it is the fuel-efficiency and it's no secret that Honda is planning on winning the hybrid wars by undercutting the price of the incumbent Prius.

Honda will reveal a concept version of its new small hybrid vehicle at the 2008 Paris Motor Show and the production model is planned to go on sale in the U.S. next spring, the all-new purpose-built Insight will come to market at a price significantly below hybrids available today. Following the launch of the new Insight, Honda also plans to introduce another hybrid vehicle based on the CR-Z, first shown at the 2007 Tokyo Motor Show.

left to right: CR-Z concept, FCX Clarity, Insight concept

left to right: CR-Z concept, FCX Clarity, Insight concept

(Credit: Honda)

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by chrmbly September 4, 2008 12:44 PM PDT
It'd be nice if someone could make a high-milage hybrid that wasn't ugly... Benchmarking the styling of the Prius is not a good start...
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by treet007 September 9, 2008 7:39 PM PDT
Hey, I like the Jelly-Belly design of the Prius! Honda's design is really good too.
by tooslyforyou September 10, 2008 1:51 AM PDT
Actually, I think the original 2000-2006 Honda Insight had the shape first (look at the rooflines), Toyota elongated it and added the rear doors.
by streamline35 September 4, 2008 1:22 PM PDT
The reason that it's such a prius look-alike is being the prius is pretty much the most aerodynamic car on the road today, and the design it uses is pretty much as good as it gets. I'm sure they would love to make it not look like an egg (I don't know though, I'm quite fond of it myself personally, but that's just me) but that would compromise fuel efficiency, which is the ultimate goal of the vehicle.
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by logos September 4, 2008 6:56 PM PDT
yeah, but maximum gas mileage and ugly looks aren't mutually exclusive. Take a look at the 4 door fisker and with that you have a nice looking 4 door vehicle, extremely aerodynamic and great gas mileage from it's 50 miles electric plugin range alone before the engine even kicks, and with a unofficial overall 100mpg with its hybrid engine and an under 6 second zero to 60, if you could mass produce this car in quantity for $40,000 it would put hybrid vehicles on a whole different level making the honda prius and the toyota prius look and run quite ordinary.
by streamline35 September 5, 2008 1:17 AM PDT
logos - you can't really use a non-existent vehicle as an example. Granted, the karma looks nice, but there's not much comparison until it exists, especially down nearer to the $20,000 range. Fisker hasn't published the karma's drag coefficient yet, so we can't really compare. My other complaint about the karma, is that despite its four door design, it looks like it's really lacking any sort of back seat or truck. I don't know about the insight, but I can say from experience that the prius has an extremely roomy back seat, a pretty decent sized trunk, and hatchback versatility.
Anyway, overall, right now the prius pretty much has the lowest drag coefficient of any car on the road today, along with being a roomy 5 seat hatchback. The karma may be pretty, but I have serious doubts about it being any sort of practical, as well as the fact that it doesn't exist.
by ferretboy88 September 7, 2008 6:01 AM PDT
The chevy Corvette is the most aerodynamic car made in America.
by Donfuy September 4, 2008 5:37 PM PDT
Even if it does resemble the Prius, I must say it is A LOT BETTER. It seems lower and more streamlined...
I'm just worried with the back.... I don't like the Prius rearlights..
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by fearhopelove September 5, 2008 3:55 AM PDT
It should be known by now that in the long run, hybrids are more expensive due to higher insurance costs and maintenance. When comparing a Prius to a Honda Fit, for example, the Prius is saves thousands in gas money over the Fit, but despite this it ends up costing several thousand more in the long run due to maintenance and insurance. And with ULEV's like the Fit being more cost-effective and similarly ecologically "safe" then you really must be under Gore's spell. Get a diesel, it's more practical.

Anyways. This thing looks "A LOT BETTER" eh? It appears lower due to the larger wheels on the concept which will more than likely not make it on the production car. And sure, the front looks a bit more stylish than the Prius but how much better can the back be? It's obviously borrowing too much and for what? Most aerodynamic car on the road today? There are sports cars out there that now resemble F1 cars and you are attempting to claim this shoe is more aerodynamic.

The car pictured in the article is a concept, not the production car. In other words, things are bound to change, for better of worse.
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by Cream Juicy September 5, 2008 9:27 AM PDT
Please provide some factual support. I've never heard of higher insurance for hybrids and Consumer Reports rates reliability of Prius and Civic Hybrid excellent.
by BenFlavoredCandy September 5, 2008 9:35 AM PDT
There are many insurance companies that provide discounts for hybrid owners. While I agree that they may not make economic sense, that isn't always the primary concern for consumers.
by streamline35 September 5, 2008 10:50 AM PDT
Really? Because it sounds to me like you are just pulling that out of your rear. My family owns a prius. The insurance costs are no more than any other car in that price range. As for maintenance costs, we've had a couple checkups and one new set of tires in that last 50,000 miles. But hey, you don't have to take my word for it. As someone below mentioned, it is one of the most reliable cars consumer reports has ever tested. Sounds to me like you are just making stuff up.

As for getting a deisel, could you recommend a nice midsized four door hatchback diesel in or below the mid 20k range? Yeah I didn't think so. They are virtually non-existent at this point. I think there is a VW jetta wagon tdi coming up at some point here, though still no prius mileage, and VW reliability tends to be absolutely horrible (ranked 31st out of 36 companies by consumer reports). Oh, and you know diesel cars tend to command a premium of a couple thousand dollars over their gasoline counterparts, right? Just like... *gasp* hybrids! Not to mention huge much more expensive diesel fuels are. In the end, sounds like hybrids make quite a bit more economic sense at this point, but you are just desperately grasping for some way to bash them.

Anyway, not to bash diesels. They are going to be nice in the future, and I dream of a nice diesel plugin hybrid. I can't believe no ones even tried a diesel (non plugin) hybrid yet. You also mentioned the honda fit, which is actually one of my favorite cars on the road today. Before we got a prius, we actually did consider a fit as well (manual shift is also a big bonus), but unfortunately, it's quite a bit smaller than the prius. Can't exactly toss 4 people and all their stuff in there and take off on a long trip like we can in the prius. We certainly may end up getting that as our second new car here pretty soon.
by LVLifeguard September 5, 2008 3:48 PM PDT
as others have noted, you obvously have no idea what your talking about, and have no evidence to back this up. I have done my research. The Prius is more aerodynamic than the Mazda Miata, BMW M3, Chevrolet Corvette, and just about any other car on the road. The only vehicle I have seen that has a lower coefficient of drag is the Aptera typ-1. Not saying they don't exist, just saying in my research I haven't found one.

How is a diesel more practical? As of the week of 9/01/08, diesel costs on average $4.121 cents a gallon nationwide, and gasoline costs $3.68. That is a difference of 44.1 cents per gallon! Yes, in general diesel has more energy threshold in diesel engines, but last I checked, the VW Jetta TDI gets combined mileage of 33MPG, while the Prius achieves 46MPG... BIG difference. That translates into $1913 a year in fuel costs for the Jetta, and $1217 for the Prius according to the EPA. So your paying nearly $700 more a year, or more than $50 more a month, just to drive a diesel. VW also tanks in Consumer Reports for their reliability, especially compared to Toyota.
by Orbitalint September 5, 2008 7:39 AM PDT
Maybe the Civic Hybrid is different but what insurance premium and maintenance premium are you referring to? I've never seen any report that says anything about having to pay more to insure hybrid cars. In fact, Travelers Insurance and Farmers Insurance have been giving hybrid insurance discounts (http://www.consumeraffairs.com/news04/2006/01/hybrids_insurance.html and http://www.autobloggreen.com/2006/12/05/farmers-insurance-expanding-hybrid-sicounts-to-37-more-states/).

Additionally, I've had my 2003 Civic Hybrid for 5 years now. Aside from oil changes, I've put less than 1000 dollars into it for mechanical issues. I don't feel like that is any different, and perhaps better, than any other car that one could own for 5 years.

So I'm not sure how you came to that conclusion.
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by guapodcole September 5, 2008 9:33 AM PDT
What you're looking at is basically what is coming out. When Honda does "concepts" of cars that will come out in a few months, they usually show a slightly pimped version of what will be the production car. Even though I question the design (and excuse of it having a high drag coefficient), its always nice to see a bit of competition.
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by AppleSuxLeo September 5, 2008 3:35 PM PDT
A sightly larger "casket on wheels" just in time as gas prices are plummeting.
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by streamline35 September 5, 2008 4:48 PM PDT
Get over it. Gas prices are never going down again. They may drop a bit after huge increases (they tend to follow the large up, small down, large up, small down pattern), but the popularity of small efficient cars and hybrids are here to stay. SUVs are far more accident prone anyway due to their far greater weight and higher center of gravity. The prius already stops faster and handles better (accident avoidance) than any large SUV, and even better than any midsized SUV I compared it to (consumer reports testing information. Dry/Wet stops and maximum speed through accident avoidance courses). By getting a smaller car, not only will you be less likely to get in an accident, you will be making the road safer for everyone else. Not that you sound like you care about other people on the road.
by RenoDavid September 5, 2008 4:52 PM PDT
Plummeting? They've gone down a little, as they always do this time of the year (after Labor Day). They're certainly not going to go much lower. Face it, once prices get to a certain level they stay there. You're not likely to see $3 per gallon ever again.
by iconoclastt September 5, 2008 8:05 PM PDT
I don't know where you have been, but gas prices have reversed and are rising. Even if they stay at present levels, gas price is still double what it was a few years ago, and eventually will continue rising to levels that will give you sticker shock at the pumps. That said, I think it is ironic that you have to be rich to save gas as hybrids are too expensive for the people who would benefit from them the most; namely people like me who are low wage earners that have to travel to several jobs a day and still can't make ends meet in this new economy of ever rising inflation. It would be nice to get a break on some part of my cost-of-living and have a form of cheap transportation that also doesn't pollute. Todays formula of transportation is all wrong and not geared for effeciency of economics. Concentrating only on building gas-saving cars and not money-saving cars is never going to solve the fuel crisis.
by iconoclastt September 5, 2008 8:08 PM PDT
I think it is ironic that you have to be rich to save gas as hybrids are too expensive for the people who would benefit from them the most; namely people like me who are low wage earners that have to travel to several jobs a day and still can't make ends meet in this new economy of ever rising inflation. It would be nice to get a break on some part of my cost-of-living and have a form of cheap transportation that also doesn't pollute. Todays formula of transportation is all wrong and not geared for effeciency of economics. Concentrating only on building "gas-saving cars" and not" money-saving cars" is never going to solve the fuel crisis.
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by streamline35 September 5, 2008 10:10 PM PDT
Only rich people can buy 24k cars (prius)? Those are right down there in the mid range. Not to mention, the cheapest cars tend to be the most fuel efficient. Pretty much the cheapest decent car you can get new is a 13-14k honda fit, and those get 34mpg with a manual shift. Generally the mileage becomes worse as you go up in price. This new insight is rumored to be about 19k, if that helps any (5k less than the prius)
by AppleSuxLeo September 5, 2008 10:25 PM PDT
Casket-On-Wheels cars are not appealing to me just to save a few MPG. And Hybrids are not the answer due to the added cost , weight , and complexity . My car gets 30 hwy , has a six-speed , a V6 and my mountain bike fits in the trunk as well as a cooler and other stuff...and still seats 5 in comfort and is the Govt. top pick in safety , large car category. Hitting a Prius/Insight would be like swatting a fly !
BTW...hybrids , due to the added cost , takes 5-8 years to balance out. Then your batteries are gone and nobody will buy it.
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by streamline35 September 6, 2008 12:00 AM PDT
Let's see, they cost slightly more, check.
More weight? Not really. The camry hybrid weighs 120 pounds more than a normal V6 camry (out of 3530 to 3650 pounds). Not that it makes any difference, considering the camry hybrid gets 34 mpg vs 22 mpg from the normal camry All this data is straight from consumer reports testing by the way, not that you can cite any of your sources.
Complexity? Maybe, but the prius and camry hybrid both receive "excellent" reliability scores from consumer reports, so more complex or not, they are just as reliable than the most reliable gasoline cars on the road today (the prius actually more so).
It's hard to counter what you say about your car considering you never said what is, but I highly suspect you are making up the 30mpg if it is really that big of a vehicle (not to mention I promise your car is heavier). Glad you feel superior because your car is bigger than a prius, but I'm sure people in large SUVs feel exactly the same way about you.
As for added cost, the faster gas prices go up, the faster they make up for themselves. Out of the 50,000 miles we have driven our prius in the first two years, we have more than made up for the cost over a similarly equipped toyota matrix (which is still smaller). So no, it has already more than made up for the 3k premium. As for the batteries going bad, they are covered for eight years by the warranty. I know people with 7 year old priuses, that still get the same mileage they used to. According to consumer reports, the prius has an "excellent" depreciation rating, meaning it will lose very little value over time.

So all that pretty much shoots down lie you just spewed. Try again next year. And cite your sources, so you don't look like... well, you.
by treet007 September 9, 2008 7:49 PM PDT
Hah! I love for you to try and hit my first gen Prius. I was rear-ended by a Honda Accord sedan and consequently hit a Ford Explorer in front of me. I kicked the Explorer's butt in the air with very little damage to my front-end. Don't forget, the Prius battery compartment is double-hulled to hold the weight, and I have two engines in front with side bars in the doors. So your "Casket-on-Wheels" comparison is simply not true since if you drive one of those big SUVs, you'll roll over with a higher center-of-gravity when you hit me in the Prius.

Plus, your forecasting about hybrids complexity, costs, etc etc naysayer statements have been proven wrong with the Toyota Prius. My 2002 Prius is over 6 years old, paid off, and I still get 42-48MPG with 115,000 miles on the car. You should also take a look at the latest Consumer Reports about "balance out". Per their calculations, if would take *one year* to pay off the extra hybrid costs compared to a similar gas-only car. If any car is constructed with high reliability and is maintained per the schedule in the owner's manual, it will last.
by AppleSuxLeo September 7, 2008 4:16 AM PDT
Well...there is an online calculator that says at today`s price , I would have to drive a smaller , less safe Prius 5 years to balance out. Gas here in So Cal has dropped from a peak of $4.90 down to $3.60 in just a couple months. I ski a lot in Mamouth and batteries do very poorly in a cold climate. There are many more reasons the Prius is not for me.
Not everyone wants/needs to drive a *** Casket-On-Wheels
Assume you really kept it 5 years. It would need new batteries at a cost of $10,000 Might as well crush it at that point !
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by AppleSuxLeo September 7, 2008 4:20 AM PDT
Prius/Insight=Jhap "Casket-On-Wheels" AKA "Hiroshima Revenge"
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by SaltyLady September 8, 2008 9:04 AM PDT
Am I hearing from the FIT owner that the overall cost and value seem to be better for the FIT than for either the Insight or the Prius?
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by badger_prof September 8, 2008 1:33 PM PDT
I am always amazed by comments that appear to be motivated by "That is not what I want." Most of the negative Prius comments submitted so far sound pretty much like "That is now what I want." If everybody wanted the same thing, there would only be one car on the market. In one color. With no options. And, things would be boring. Boring? That is not what I want.

I have driven my Prius for 2.5 years. Is it the best looking car I have ever driven? No. Do I like the looks of my brother's Boxster better than the looks of my Prius? Yes. Could I afford to have bought the Boxster instead of the Prius? Yes. Do I think I made the wrong decision? No. Why not? Because I use more than one criterion when I make a decision on a car. Am I glad I bought the Prius? Yes.

Why am I glad that I bought the Prius? I use it mostly around town and it is a very comfortable, easy to drive car for in-town driving. Around town I average 40--45 mpg depending on the time of year and the particular driving I am doing. When I drive it on the interstate, I get about 50 mpg at about 72 mph. I actually like the way the Prius looks even thought I like the looks of the Boxster better. I love how much the Prius will hold considering it is not a large car. When I do not drive to work, I ride my hybrid Trek bike. With the back seat down, my bike fits in the car without taking a wheel off. If we drive more than a couple of hundred miles, we drive my wife's hybrid Camry. It is very comfortable and gets 40 mpg at 72 mph.

By the way, the insurance on my Prius costs me less than the insurance for the Passat that I drove before the Prius. The crash tests of the Prius suggest it is safer for driver and passenger than the Passat and any of the giant SUVs out there. Compare the cost of insurance for a large SUV to that of the Prius. You might be surprised. Oh yeah. Compare the reliability of the Prius to any of those SUVs.

One more thing. I care about the environment. The Prius is consistent with that value set.

My friends who do construction work drive trucks. Mostly big trucks. Could they drive a Prius instead of their big trucks? Of course not. But, ask your friends who do construction work or who are plumbers or electricians if gas mileage matters to them and see what they say. Those friends also care about the environment which explains why more and more of them are buying trucks that burn biodiesel fuel.

Is the Prius right for you? It depends.
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