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October 2, 2008 8:21 AM PDT

New Honda Insight no Prius-killer

by Wayne Cunningham
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Honda Insight concept

The Honda Insight uses a 1.3-liter engine and its IMA hybrid system.

(Credit: CBS Interactive)

Although it may be a five-door hatchback, like Toyota's Prius, the Honda Insight concept, unveiled at the 2008 Paris Motor Show, probably won't significantly displace the Prius. This concept, set to unveil as a production vehicle at the 2009 Detroit Auto Show and go on sale in the first half of 2009, uses Honda's Integrated Motor Assist (IMA) hybrid system and, as such, is considered a mild hybrid, because it doesn't drive the car under electric power only. IMA integrates a small electric motor with the transmission, which provides extra boost when the car is accelerating, and includes an idle-stop program.

Honda Insight concept

The Honda Insight is a five-door hatchback, much like the Toyota Prius.

(Credit: CBS Interactive)

The Insight should get fuel economy similar to the current Honda Civic Hybrid, according to Honda CEO Takeo Fukui, who emphasized that the new Insight will be one of the most affordable hybrids on the market. The Honda Civic Hybrid gets an EPA-rated 40 mpg city and 45 mpg highway, although in road-trip testing we achieved 46.6 mpg. The primary drive unit of the Insight is a four-cylinder 1.3-liter engine. The IMA system has been refined by Honda from earlier versions--its batteries and control unit are placed under the cargo area in the Insight.


Honda Insight interior

The instrumentation is similar to that of the Honda Civic.

(Credit: Honda)

The Insight takes its name from Honda's first hybrid, a two-seat three-door hatchback produced from 1999 to 2006. The new Insight has interior instrumentation similar to that found in the Honda Civic, with a dual-layer instrument cluster that puts a digital speedometer on top, with an analog tachometer below. An LCD for navigation sits in the middle of the dashboard. The interior shows some nice back-lighting on the switchgear, although we don't know if this touch will find its way into the production vehicle.

See all coverage of the 2008 Paris Motor Show.

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by streamline35 October 2, 2008 9:05 AM PDT
The type of hybrid it is isn't quite as important as the kind of mileage it gets. That being said, it's too bad it's not a full hybrid, considering the mileage it would probably get if it were. Oh well, I'm sure it'll do anyway because it's so cheap and yet still very efficient (unlike GM's "cost effective" hybrids)
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by insightman October 2, 2008 10:37 AM PDT
If the new Insight can match or exceed the fuel economy of the Prius while costing thousands less, I believe it should easily qualify for the title of "Prius Killer." Also, with its smaller battery pack and smaller hybrid electric motor, the Insight should provide more interior space than the Prius.
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by realist0000 October 3, 2008 3:38 PM PDT
It's a "mild" hybrid so the purpose of this article was to explain how it couldn't be a Prius-Killer.
by wentzr April 1, 2009 9:31 PM PDT
realist-- "mild" or not mild, the original insight was also considered a "mild" hybrid but leaves the prius in the dust in terms of fuel efficiency. Prius aficionados just looooooove to remind everyone that honda's IMA system isn't a full hybrid.. who cares what it's called. I could care less if my 1st gen insight doesn't run in ALL electric mode, it still gets far better gas mileage, so call it what you want, insight customers still walk away saving more money and more gas in the end, and that's what it's about, not the status quo of what is or isn't a "True Hybrid".
by robert4380 October 2, 2008 11:42 AM PDT
Mr. Cunningham, you obviously don't know what you are talking about when you say that the Insight won't be a "Prius Killer." When adjusted for the revised EPA standards in 2008, the Prius' gas mileage is right in line with these projected numbers for the Insight. It has also been widely announced that Honda is targeting the Insight to have a $19,000 starting price. This not only undercuts the Prius by a good chunk, but it will also look like a Prius so as to appeal to those out there who believe that hybrids are all supposed to look a certain way. One of the reasons the Civic hybrid isn't more popular is because it doesn't look the part, even though it's a perfectly acceptable alternative to the Prius.
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by robert4380 October 2, 2008 11:42 AM PDT
Mr. Cunningham, you obviously don't know what you are talking about when you say that the Insight won't be a "Prius Killer." When adjusted for the revised EPA standards in 2008, the Prius' gas mileage is right in line with these projected numbers for the Insight. It has also been widely announced that Honda is targeting the Insight to have a $19,000 starting price. This not only undercuts the Prius by a good chunk, but it will also look like a Prius so as to appeal to those out there who believe that hybrids are all supposed to look a certain way. One of the reasons the Civic hybrid isn't more popular is because it doesn't look the part, even though it's a perfectly acceptable alternative to the Prius.
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by jamesberen October 2, 2008 11:45 AM PDT
Here we go again with CNET using provocative titles to make users read the articles. J

Just stop doing this please!

I love the environment but I love my wallet more and I will pick a slightly less fuel efficient car if it costs thousands of dollars less.

Oh I bet the Insight's sales would do just fine!
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by mkaresh October 4, 2008 12:01 PM PDT
It's not just CNET--this is typical of nearly all media.
by jamesberen October 2, 2008 11:46 AM PDT
Here we go again with CNET using provocative titles to make users read the articles. J

Just stop doing this please!

I love the environment but I love my wallet more and I will pick a slightly less fuel efficient car if it costs thousands of dollars less.

Oh I bet the Insight's sales would do just fine!
Reply to this comment
by Reid Sorenson October 3, 2008 8:36 AM PDT
Uh, isn't that the job a headline is supposed to do?
by alenas October 2, 2008 1:26 PM PDT
I think new Insight looks much better than Prius. More stylish and cool.
I would not buy Prius - cause it is ugly - but Insight has caught my attention...
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by realist0000 October 3, 2008 3:39 PM PDT
It's still a concept, so the final product will look nothing like the one you're so infatuated with.
by wentzr April 1, 2009 9:33 PM PDT
realist - were you surprised to see the stock 2010 Insight looks_EVERYTHING_ like the concept?? :)
by gluedonkey October 2, 2008 5:54 PM PDT
I agree with the comments I've read -- the Insight looks very nice and is competitive on performance. And the price looks like it will be more than competitive. Cunningham never explains why he says, "no Prius killer," but I'd choose the Honda.
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by Dalmatian28 October 2, 2008 11:05 PM PDT
whao....after so many years they still trying to top Prius. I don't own Toyota Prius... but the more I read about it , the more I want one. Who would believe that such a simple looking car like Prius can have so much advanced technology that nobody still can't touch it! Only thing that I don like about Prius is the price. If I could afford it...I would definitely buy one! Good job Toyota!
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by HybridOwner October 3, 2008 1:09 PM PDT
As an owner of a 2001 Insight, I can't wait to get my hands on one of these. My only hesitation might be the future release dates for Honda's FCX. Both are exciting options.
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by wentzr April 1, 2009 9:43 PM PDT
I'm with ya, I test drove the new Insight, and am really impressed! I got an average of 65mpg on a 7 mile city/fw drive.. I wasn't expecting such higher numbers than the EPA ratings!! I put the first miles on the car!! :) (besides the 4 spent driving from the factory to the truck and from the truck to the showroom)

I think contrary to this article's author's point of view, Honda hit the nail on the head with this car. I'm holding off though.. I've decided i'm going to run my 1st gen '03 Insight into the ground and possibly replace it with the upcoming CRZ... hopefully Honda will ditch the Tronesque glow stick interior accents :)
by SirHomeALot October 3, 2008 2:23 PM PDT
I agree with these comments as well Wayne. I think it's far too early to declare the Prius a winner in a war where price will play such a significant role. More to the point, you haven't provided any info to substantiate your claim. Why exactly won't the Insight do well if it is priced below the Prius?
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by reviewer321 October 4, 2008 8:12 AM PDT
I agree with other comments here, CNET is losing credibility with me... Cheap shots, just to get clicks.
Cunningham ignores significant price differential, between Insight and Prius. I'd pull this article; any reputable CNET Editors listening?

"Here we go again with CNET using provocative titles to make users read the articles. J

Just stop doing this please!"
Reply to this comment
by mkaresh October 4, 2008 12:03 PM PDT
To topple the leader, you've got to do something much better than the leader does it.

I agree with the author that the Insight doesn't have what it takes to steal the leadership from Toyota. The top priority appears to have been a lower price, which isn't usually Honda's strategy.

One these hit the market, owners will be posting fuel economy results here:

http://www.truedelta.com/fuel_economy.php
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by SweetDeal23 November 14, 2008 9:54 AM PST
I run the first, ever, corporate car share program in America which consists of 10 Toyota Priuses and 8 Plug in Hybrid Toyota Priuses, they've been converted. After driving the Prius around, day in and day out I will still never EVER own one, even with the amazing fuel economy. I would never pay $28,000+ for a car that feels like it is going to fall apart simply by driving it down the freeway.

Since my career revolves around the Auto Industry, I can assure you that Honda puts far more thought into the design and construction of their cars and I cannot wait to own an Insight! Move over Toyota, there's gonna be another big kid in town!
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by vanpauldesign March 25, 2009 9:42 AM PDT
Once again Honda proves that it is better tuned to the marketplace than any other automaker.
While Toyota insists on pricing its hybrids well out of the range of the middle class, Honda just plain gets it with this perfect price point/quality ratio. (although i wish they retained the LED lighting seen here)

Meanwhile out in the desert somewhere, GM is still testing what will prove to be their next $35,000 over-complicated failure called the Volt.

It is a shame that this design is so similar to the Prius though. Most people will not realize that the teardrop car shape originated form Honda's civic CRX of the 80's. I personally think this will minimal impact on sales, but its still a shame that they couldnt further differentiate this car from the Prius design.
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by huppster April 14, 2009 8:30 AM PDT
I test drove the Insight last week. I love the features (steering wheel shifters, the economy settings, navigation, blue tooth, USB port, etc.) and the interior with the exception of the back seats are kid of tight (about the same as the Prius) when the driver's and front passenger seats are set as far back as they can go.

The ride is smooth, the turning radius is a bit better than what I've come to expect from a Honda. The only thing that surprised me was how noisy it was relative to the other Hondas I've owned. The quietness is a Honda trademark, and I'm not getting the same vibe. It's especially noisy on the uphill climbs. I've been told that this is trademark for a hybrid, but I'm not certain of that.

In my test drive, the engine did not cut off like I know the 1st generation Insight, Civic and Prius do (was this an anomaly?) Anyway, I'm not in the immediate market, so I'm going to wait a while....the warranty and price on the new Insight seem very attractive, so it's where I'm leaning right now....biding my time.
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