GM generated excitement and much press coverage when it unveiled the Chevy Volt in 2007, and that interest continues unabated as the production launch date approaches. But GM has another arrow in its quiver that could be equally as important to the company's profitability, the Chevy Cruze.
A story on NPR this morning covers the reopening of GM's Lordstown assembly plant in Ohio. The plant currently produces the Chevy Cobalt, one of Chevy's smallest models, and one that is currently enjoying sales growth. The NPR story points out that the plant is being retooled to produce the Cruze, a small car that is set to replace the Cobalt.
The Cruze is a five-passenger car that will be available with a 1.8-liter four-cylinder engine or a turbocharged 1.4-liter four cylinder. Buyers will also have the choice of a six-speed manual or automatic transmission. Along with OnStar telematics, Bluetooth phone integration and a USB port for iPod and MP3 support will be available. The cabin tech arrangement will most likely be similar to the one we recently saw in the new Camaro.