Automakers market with wacky USB drives
This USB drive from Mercedes-Benz is shaped like a car key, and holds information and photos about the new E-class.
(Credit: Josh Miller/CNET)
As a bit of Friday fun, we gathered up the most unique USB flash drive press kits we've seen from automakers to date. These kits range from diverse brands--Bentley, Ferrari, Kia, and Toyota, among others, and with a sidestep to Caterpillar. Typically they hold photos and documents about a particular car, or sometimes the automakers' entire lineup, and are handed out during the press days at auto shows. Your typical automotive journalist will have a drawer full of these drives.
While many of the drives we receive are fairly standard, some are instances of marketing genius. The most interesting of these drives try to say something about the car they represent, such as the bamboo drive for the Lexus HS, or the key replica for the Mercedes-Benz.
