• On CHOW: Sexy vampire party
October 29, 2009 11:15 AM PDT

Ford unveils open-source Sync developer platform

by Antuan Goodwin
  • Font size
  • Print
  • 5 comments

Ford Sync in the Flex

Want to tweet with Ford's Sync? There's an app for that.

(Credit: CNET)

Editors' note: Ford has clarified that its open platform is still in the prealpha testing stages. The article has been updated to reflect this information.

When Ford and Microsoft opened up their joint Sync platform for its own applications and updates, we wondered when the day would come that third-party developers would be given a crack at the in-vehicle infomatics interface. Well, that day may be on the horizon. Ford announced that it is testing an open-source platform to could be used in the future to develop applications that make use of Sync to connect to social networks in the cloud.

Ford's representatives said the system is built on a Robotics Studio platform by Microsoft that has been layered with an open-source cloud-computing platform developed by Ford that will allow rich--and hopefully seamless--interactions with social networks such as Facebook and Twitter.

So what's the point? How can social network interactions be useful and safe in 2,000-plus pounds of steel moving at 70mph? Ford's Venkatesh Prasad, group and technical leader of vehicle design and infotainment, posed the following scenarios:

Ford Fiesta, proof that small is sexy

The Ford Fiesta will be the test vehicle used in the University of Michigan's Ford open platform competition.

(Credit: Ford)

Imagine you're on a cross-country road trip and you decide to stop in a new city for something to eat. Now, you don't know this new city very well, so you ask Sync to grab some dining and sightseeing suggestions. The application could then fire out a tweet, update your Facebook status, or query Yelp on your behalf and when the responses roll in, it could format them in an easy to understand way, for example as a custom points-of-interest menu.

Another possible application is a Green Car Challenge, where you compete with your friends to see who can average the highest fuel economy while suggesting the greenest driving routes to one another.

This all sounds pretty cool on paper; we'll have to wait a bit longer to know exactly how effective these apps will actually be. We expect that it will really depend on the size, make up, and responsiveness of your social network. I shudder to think of all of the Twitter-bots that currently follow me supplying any sort of advice.

The first test of Ford's open-application SDK will be in conjunction with a competition at the University of Michigan at Ann Arbor. Students will compete to develop the best Sync application that makes use of the cloud. The winning team will have their app installed in Ford's first test mule, a Ford Fiesta, and will take a road trip from Ann Arbor to San Francisco to participate in the 2010 San Mateo Maker's Faire.

Ford currently has no road map for when we can expect to see the Sync open platform in production vehicles, as it is still in the prealpha testing phases.

Recent posts from The Car Tech blog
Car Tech Live Podcast 145: An Audi that drives itself
Nissan's sporty Altima
U.S. Mazda2 launching at Los Angeles Auto Show
Electric-car maker Tesla preparing IPO
2010 gas-guzzlers: Land Rover Range Rover Sport
What drives China? Soon, cleaner fuel
Green powertrains drive BorgWarner's forecast
Paint. Wash. Repeat.
Add a Comment (Log in or register) (5 Comments)
  • prev
  • 1
  • next
by kormiko October 29, 2009 11:46 AM PDT
Hey, Ford ... you want to make a comeback in the auto sales market?

Stop calling this car line the "Fiesta" ... at least in the U.S.
Remember when you tried selling it here back in the late seventies?

Should've been called the "Fiasco."
Reply to this comment
by antuan.goodwin October 29, 2009 11:58 AM PDT
Ford can call it the "Country Squire Mini" for all I care. The name is unimportant. But if the 2010 Fiesta is as good as the European press claims it is (the current-gen Fiesta has one won three Car of the Year Awards since its inception), I want it in North American dealerships NOW!
by paintguru October 30, 2009 4:29 AM PDT
How many Fiesta buyers do you think were even ALIVE in the 70s? Look at the target market. Who cares what they call it.
by cphill72 October 30, 2009 5:54 AM PDT
What's in a name, anyway? If the car sucked that bad back then, doesn't it show that Ford is confident in the current product to resurrect the nameplate?

Furthermore, anyone who was of driving age in the 70s is not the customer Ford is targeting for this car...Millenials weren't even born then so it doesn't matter.
by frankcohen October 30, 2009 7:41 AM PDT
Nice! Here's a more business focused use case for the new platform: You're a COO of a manufacturing company and you want to know where your representatives are. Using Sync one could look at a social-media-based application to see the last known location of your rep's cars. Imagine using Sync in a Ford truck to monitor your company's deliveries.

Frank Cohen
http://www.pushtotest.com
Reply to this comment
(5 Comments)
  • prev
  • 1
  • next

Search Car Tech

advertisement

About The Car Tech blog

CNET's Car Tech blog covers the latest developments in the automotive industry, with commentary on car stereos, hybrid and concept cars, GPS, and much more. The Car Tech blog offers the latest news and reviews from CNET's Car Tech reviews channel.

Add this feed to your online news reader

The Car Tech blog topics