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October 29, 2009 11:03 AM PDT

Inside Ford Motor's 'Distraction Lab'

by Suzanne Ashe
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Researchers at Ford Motor have some high-tech tools to help them understand driver distraction and to improve safety behind the wheel. One of those tools is the "Distraction Lab," a full-motion-based driving simulator.

The Virttex (Virtual Test Track Experiment) simulator has been in operation since 2001. It looks like an egg-shaped alien spacecraft on legs. The Virttex simulator has helped Ford develop new products, such as SYNC, and continues to help researchers understand driver distractions.

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