The car company better known for reliability than high-performance engineering released a commercial for its sold-out Lexus LFA in which the 552-horsepower exotic sports car shatters a champagne flute with the sound of its exhaust alone.
"The glass is actually broken by the precision sound of the vehicle," said Dave Nordstrom, vice president of marketing for Lexus. "We wanted to show just how deep our pursuit of perfection and commitment to innovation goes. The LFA was designed to deliver its own unique exhaust note, and this illustrates that beautifully."
The commercial was recorded in a sound studio using an amplifier positioned behind the exhaust and a speaker next to a champagne glass (they didn't say what kind) that had the same pitch and frequency as the LFA's revving engine. The glass needs to have the exact pitch and frequency as the LFA's engine to shatter, which occurred somewhere between 7,000rpm and 9,000rpm.
Though I'm not sure about what this says about the vehicle except that its exhaust, when amplified, is really, really loud (which can be said about many cars), Lexus marketing found the sound of the LFA's highly tuned exhaust distinct and impressive enough to turn it into a downloadable ringtone (select Digital Premium). Which could be as close to experiencing the precision engineering of the $375,000 supercar as most of us will get.
This is the third commercial in which Lexus uses crystal stemware to demonstrate its engineering prowess. Lexus stacked a pyramid of champagne classes on the hood of a running LS sedan in its 1989 debut of the luxury brand, and in 2006 showed a LS 460 using its park-assist to parallel park between two champagne glasses. No glassware was broken in those commercials.