The 2011 Ford Fiesta is shaping up to be one of the most tech-savvy vehicles in its class. When we reviewed the compact car, we came away impressed with its Sync-based suite of cabin technologies and how well it integrated voice command, navigation, digital audio sources, and integration with iOS devices. So when Ford releases an iPad app for the Fiesta, we expect to see some cool features. Instead, the Ford Fiesta app for iPad released today is little more than a really good-looking digital brochure.
We're not trying to say that promo-ware apps are a bad thing. This app does provide access to a good deal of information about the Fiesta, including safety features, infotainment and connectivity, optional accessories, and a color and graphics configurator. There are also videos and cool interactive photos. For example, when viewing a photo of Fiesta's audio controls and LCD display, users can touch the buttons in the picture to see the LCD update virtually. Even we have to admit, that's pretty cool.
If you have an iPad and are interested in learning more about the Fiesta, we're sure that you'll get a few minutes of entertainment out of this app. But if you already own a Fiesta, we don't expect that you'll find much use here. The Ford Fiesta app for iPad is a free download currently available in the Apple iTunes Store.